‘Fb Lite’ App Targets Customers in Sudan, Sri Lanka

Fb has quietly launched a stripped-down model of its cellular app, aimed toward rising market customers with low-finish cellular units. The social media big confirmed to CNBC on Monday that "Fb Lite" was an official app. It’s obtainable in eight nations: Bangladesh, Vietnam, Nigeria, Nepal, South Africa, Sudan, Sri Lanka and Zimbabwe. Fb Lite takes lower than 1 megabyte of space for storing, in accordance with an outline of the app on the Google Play retailer for Android apps — considerably lower than the usual app, which takes round 25MB of storage. The brand new app is designed for 2G networks and "areas with restricted community connectivity." Thus far, it has been downloaded over 10,000 occasions and has a score of four.6 stars out of 5 on the app retailer. The transfer feeds in to the Menlo Park, CA-based mostly firm’s plans to focus on the quickly rising cellular consumer base in creating markets, and benefit from the slew of extremely-low value cellular units being launched in these markets. Fb has been fighting a slowing consumer progress, and has been pushing its rising market agenda.

Extra From CNBC

— Arjun Kharpal, CNBC

First revealed January 26 2015, 7:18 AM