Fb Launches Standalone Teams App

Fb has been busy rolling out standalone apps this yr, and the newest within the slate is a brand new Fb Teams app launching Tuesday. It is devoted solely to the prevailing Fb Teams function, which lets customers share posts solely with sure individuals.

It is a part of Fb’s massive 2014 push to "unbundle" its important cellular app, as CEO Mark Zuckerberg stated to the New York Occasions earlier this yr.

Fb Teams already exists within the desktop website and cellular app, providing the power to add and think about posts in secret, closed or open teams slightly than buddies at giant. The brand new Fb Teams app contains a homepage that shows all of a consumer’s group memberships in a single place, permits fast motion between teams and provides a streamlined method to create a brand new group and examine all notifications.

Zuckerberg has spoken at size to buyers and members of the press this yr about his plans for single-function standalone apps, which he believes are the way forward for cellular.

"On cellular, every app can solely give attention to doing one factor nicely, we expect," Zuckerberg stated throughout a public Q&A session on Fb earlier this month. "The first function of the Fb app is Information Feed."

So Fb launched its Artistic Labs division to create a handful of standalone apps, together with the Snapchat-like Slingshot, the information reader Paper and the Messenger messaging app.

The Fb Teams information comes every week after stories surfaced saying Fb is engaged on enterprise answer that helps staff collaborate utilizing the information feed, teams and extra.

"Earlier than, the [Facebook Groups functionality] on desktop and cellular was fairly buried," Fb product supervisor Shirley Solar advised NBC Information in an interview. "However individuals have been nonetheless utilizing it." Greater than seven hundred million Facebookers use teams every month, up from 500 million earlier this yr, Solar stated.

Solar stated that in contrast to Messenger, for which Fb stripped all messaging performance out of the primary app, Teams is an "non-compulsory" and "complementary" expertise. So customers can ignore the Teams app and nonetheless use the group performance in the primary Fb app.

Solar disregarded considerations that Facebookers might tire of downloading a number of Fb-associated apps.

"I wouldn’t need to predict whether or not there is a restrict," Solar stated. "Everyone is so totally different and as they undergo totally different life levels, they need totally different instruments to attach."

First revealed November 18 2014, 10:00 AM

Julianne Pepitone

Julianne is a senior know-how author for NBC Information Digital. Beforehand she labored at CNNMoney the place she was a employees author masking giant tech corporations together with Apple and Google, in addition to the intersection of tech and media.

Julianne has written for quite a few nationwide magazines and on-line publications, together with Self, Fashionable Mechanics and Esquire.com.

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