Fb Is Killing Photograph Syncing, Asks Customers To Obtain Its “Moments” App As an alternative

Facebook Is Killing Photo Syncing, Asks Users To Download Its “Moments” App Instead

Fb clearly believes it has its subsequent hit app on its palms to comply with Messenger with its personal photograph-sharing service, Moments. The corporate has now introduced it can quickly discontinue help for photograph syncing, and is as an alternative asking customers to obtain the Moments app via a pop-up notification that seems on the prime of the Information Feed. Meaning if you wish to proceed to entry photographs you’ve privately synced out of your telephone, you’ll not be capable of discover these in a separate album on Fb – you’ll have to obtain a brand new software.

The corporate had already been pushing Fb Moments extra closely than lots of its different standalone purposes, by way of a mixture of Information Feed promotions and Messenger integration. That signaled Fb felt the app had mainstream potential – beforehand, the corporate watched dozens of apps and options die off, preferring pure choice to filter out these that may’t succeed on their very own.

In truth, Fb even lately shut down its inner R&D group, Fb Labs, which birthed quite a lot of experimental apps that by no means took off, together with Riff, Slingshot, and Rooms.

Moments, nevertheless, was one other story.

The app, which permits customers to privately share photographs with choose pals, has been climbing the app retailer charts over the previous few months as Fb lent its power to provide the app extra visibility throughout its social community and on its on the spot messaging service. When a consumer shares pictures with buddies on Moments, the app pushes a message that tells the pal they’ve pictures ready to the recipient’s Notifications feed on Fb and to their Messenger app. This has inspired viral adoption amongst Fb’s consumer base.

Now Fb is transitioning these customers who relied on the photograph-syncing function to Moments.

Facebook Is Killing Photo Syncing, Asks Users To Download Its “Moments” App Instead


Photograph-syncing, in case you’re unfamiliar, was launched a number of years in the past to supply cellular customers a neater solution to backup and add their pictures to Fb’s service. The app would run within the background, syncing pictures to a personal album on Fb the place they might later be edited, shared, or deleted, as customers noticed match. The function was an enormous deal on the time as photographs have been one of many core drivers for return visits and time on the location. To close it down solely in favor of Moments is almost as daring a transfer as when Fb ripped out Messenger performance inside its flagship app final yr, forcing customers to obtain the standalone model of Messenger as a way to chat with associates on cellular.

In consequence, Messenger turned the highest free app on the App Retailer. (Although it typically slips to #2).


Moments is subsequent to get this kind of remedy. Should you worth having your pictures backed up and mechanically synced, you’ll need to now obtain one other app, says Fb.

The transfer additionally comes at a time when rival Google is seeing success with its personal standalone photograph-syncing app, Google Pictures, now a prime 20 “Photographs & Video” app on iOS, and a prime 10 app on Android.

Facebook Is Killing Photo Syncing, Asks Users To Download Its “Moments” App Instead

As of January tenth, photograph syncing on Fb will finish, the pop-up notification on the highest of Fb’s Information Feed explains. A hyperlink to “Study Extra” advises that “you’ll nonetheless have the ability to entry your synced photographs in Moments, a brand new app created by Fb.”

“The Moments app permits you to manage and privately share photographs out of your telephone, and obtain or delete pictures you’ve synced to Fb,” reads the location.

An analogous notification additionally seems if you browse to the “Synced from Telephone” album on Fb. Each notifications embrace a hyperlink to obtain Moments – Fb truly texts you a hyperlink that may direct you to the suitable app retailer, both the iTunes App Retailer or Google Play.

Facebook Is Killing Photo Syncing, Asks Users To Download Its “Moments” App Instead

Since Fb started displaying this message to its billion-plus consumer base, the Moments app has seen one other massive bounce within the app retailer rankings. Whereas it was ranked within the prime one hundred free apps earlier this month – an honest displaying – the added promotion pushed the app as much as place #three on Friday, December eleventh on the iTunes App Retailer. It has fallen a bit within the days since, however continues to be within the prime 15 as of yesterday. On Google Play, it’s a prime 10 software as properly.

There’s, nevertheless, one situation with the transition to Moments – it’s unclear how it will have an effect on Fb’s European consumer base.

As a result of Moments takes benefit of facial recognition to recommend who to share your photographs with, Moments was not made out there in Europe because of the area’s privateness safety laws. It’s attainable that Fb should launch a model of the app in Europe that doesn’t embrace the facial recognition performance, as that’s the way it has dealt with comparable issues prior to now. (We’ve reached out to Fb for extra info on this, and can replace if the corporate clarifies its plans.)