Fb Didn't Get Snapchat, So It's Shopping for Masquerade As an alternative

Fb is buying Masquerade Applied sciences Inc., creator of the favored face-swapping app MSQRD, as a part of efforts by the world’s largest social community operator to construct its video providers.

Wednesday’s deal comes almost three years after the Wall Road Journal reported that photograph and video messaging app Snapchat had rejected a suggestion from Fb.

Facebook Didn't Get Snapchat, So It's Buying Masquerade Instead Facebook Didn't Get Snapchat, So It's Buying Masquerade Instead

Masquerade, which introduced the deal on its web site, didn’t disclose monetary particulars.

The deal is extra a bit of Fb’s greater effort to innovate into video, Monness, Crespi, Hardt, & Co Inc analyst James Cakmak stated.

It’s unlikely that Fb would use Masquerade to considerably draw away Snapchat customers, he stated.

Whereas Snapchat has options akin to bulging eyes, Masquerade permits customers so as to add particular results together with animal masks and snow to their photographs and video.

Masquerade, backed by Yuri Gurski and Gagarin Capital, stated founders Eugene Nevgen, Sergey Gonchar and Eugene Zatepyakin will be a part of Fb.

The app will proceed as a standalone product, Masquerade stated.