Fandango snaps up Rotten Tomatoes and Flixster
Fandango is rising its cinematic empire by buying the film assessment aggregator Rotten Tomatoes and its dad or mum firm Flixster, Deadline reviews. As a part of the deal, Flixster proprietor Warner Bros. will take a minority stake in Fandango. The information comes after Fandango additionally snapped up the streaming video service M-Go again in January, a transfer that made it clear it needed do greater than supply showtimes and on-line ticketing. Now, it will be an much more formidable opponent towards the likes of Moviefone (which is owned by AOL).
Fandango says it’s going to combine its ticketing capabilities into Flixster’s app over the subsequent few months, and you may anticipate Rotten Tomatoes scores to pop up in Fandango’s app ultimately. Particularly, it’s going to be fascinating to see how Fandango finally ends up dealing with films with very low scores, which might push audiences away. There was an identical battle with Flixster’s Rotten Tomatoes integration, however that app relied on MovieTickets.com to finish ticket gross sales — Fandango, then again, will personal the whole pipeline.
Flixster’s present streaming service will not be a part of the deal, as an alternative it’s going to ultimately shut down and its customers shall be pushed in the direction of Fandango’s streaming providing. It is exhausting to inform how profitable Flixster was when it got here to streaming — many shoppers ended up utilizing it simply to redeem Ultraviolet digital copies of movies. Nonetheless, an inflow of latest customers will solely be a very good factor for Fandango. By shopping for M-Go, it is also making an attempt to push the idea of “tremendous tickets,” which mix theatrical and streaming choices.