Eyefi Acquires OkDoThis To Creatively Problem And Encourage Photographers
The phrases of the deal weren’t disclosed.
OkDoThis is an app that launched again within the summer time of 2014 that was meant to encourage photographers to take artistic footage via challenges.
The challenges on the platform are posted by the group, and will sound one thing like “lookup” or “fill the body with a circle.”
With the acquisition, the OkDoThis app will stay on because it presently does, letting customers choose a “Do” problem, take the shot, and submit it to the problem. Alternatively, nevertheless, customers with a Wifi digital camera related to the Eyefi Cloud or an Eyefi Mobi WiFi SD card can choose challenges earlier than they head out to shoot and submit their greatest photographs on the undergo integration with OkDoThis.
This acquisition is fascinating in that Eyefi has all the time been targeted on fixing the technical challenges confronted by photographers, reminiscent of photograph switch, group, and so forth.
Then again, OkDoThis (based by world famend photographer Jeremy Cowart) is supposed to get on a regular basis (and professional) photographers out of the standard “aircraft window” and “pumpkin spice latte” rut to take really inspiring and imaginative pictures.
Eyefi has raised a complete of $36.5 million throughout 4 rounds.