EyeEm Raises $18M To Increase Its Photograph Market
EyeEm’s market leverages the app’s social facet to generate content material that feels more true than most inventory images, giving even newbie photographers an opportunity to monetize their pastime. To assist discover photographs value shopping for, the startup has been constructing out machine-studying algorithms that may determine points of pictures that could be visually interesting.
As the corporate expands, EyeEm CEO Flo Meissner says the underlying tech goes to stay a core focus. “The most important drawback in images isn’t sharing a picture,” he informed TechCrunch in a telephone name. “All of it comes again to understanding pictures. We need to index each photograph on the earth, and we need to give everybody on the planet with a smartphone entry to the marketplace.”
Because it stands, EyeEm’s market has solely launched in the USA. Going ahead, Meissner says the staff is trying to increase to different markets in Europe, Asia, and South America. Bringing the marketplace to these areas isn’t so simple as turning the function on for present customers — the corporate has invested vital time constructing relationships with companies and publications in want of high quality photographs, in addition to rolling out “missions” to get individuals used to the thought of searching photographs as a problem that would include a financial reward. It’s going to should comply with by way of with the identical group-constructing efforts because it grows overseas to encourage comparable curiosity and engagement.
New York-based mostly Valar Ventures led the spherical, and Meissner writes that all the startup’s earlier buyers (Earlybird Ventures, Ardour Capital, Wellington Companions, Atlantic Labs and Open Ocean Capital) additionally participated within the spherical.
Featured Picture: EyeEm