Expedia buys Travelocity, however do not anticipate a lot to vary
How a lot does it value to purchase one of many largest manufacturers in on-line journey? Solely about $280 million, because it seems: That is how a lot Expedia paid in money to accumulate Travelocity as we speak from its mother or father firm Sabre Company (no relation to those the makers of the critically panned Pyramid). So what does that imply for you, the typical trip-loving shopper? We reached out to Expedia to make clear issues (their spokesperson did not supply a lot in the best way of latest information), however do not anticipate issues to vary dramatically… if they modify in any respect.
Factor is, Expedia already owns a slew of different huge-identify journey websites – assume Motels.com, Hotwire and Trivago – all of which began off as unbiased corporations earlier than being snapped up by the previous Microsoft firm. In case you do not really feel like looking, sure, all of these websites nonetheless exist and nonetheless proffer flight and lodge offers to individuals in quest of their subsequent massive sojourn. The occasions that led to right now’s announcement have been set into movement again in 2013 when Expedia and Travelocity cooked up a deal that principally noticed the previous supply its journey platform to be painted over within the latter’s colours and served as much as Travelocity clients. In different phrases, the strains between Travelocity and Expedia have been fairly blurry for the previous yr and alter anyway; it was principally only for Expedia to faucet into its rivals pool of loyal clients.
And should you do not like the thought of giving your cash to a veritable journey juggernaut? Properly, mainstay journey corporations Orbitz and TripAdvisor be a part of upstarts like Hipmunk, Kayak and Hitlist as worthy gamers which have to date escaped Expedia’s clutches. Let’s examine how lengthy they maintain out.