Evernote Raises $20M From Japanese Media Big Nikkei, Types Content material Partnership For Evernote Context

Evernote Raises $20M From Japanese Media Giant Nikkei, Forms Content Partnership For Evernote Context

Evernote introduced at the moment that it has raised $20 million in new capital from Nikkei, the Japanese media conglomerate that publishes the influential monetary newspaper Nikkei, as nicely English-language Nikkei Asian Evaluation. As well as, the Nikkei will even begin feeding articles into Evernote’s Context function, which launched final month.

Context brings info from third-celebration sources into the app so customers can learn information articles and different content material alongside their very own paperwork and notes. Nikkei is the primary worldwide information supply that has been built-in into Evernote Context and the partnership is predicted to grow to be obtainable to Evernote Premium and Evernote Enterprise subscribers by early 2015.

Evernote Context seems to be at knowledge in your information and feeds you information articles and different info that it thinks you can find relevent. As TechCrunch’s Ingrid Lunden famous final month, this builds into Evernote’s try and construct its content material discovery play, an analogous technique to those taken by Fb and Twitter as they search methods to encourage individuals to spend extra time on their websites. Libin has stated that Evernote is contemplating an IPO inside the subsequent few years.

Evernote’s partnership with Nikkei can also be fascinating as a result of it’s a reminder that a good portion of its worldwide consumer base comes from Japan. At the Japan New Financial system Summit in April 2013, CEO Phil Libin stated, “About 20% of our customers and 30% of our income comes from Japan. The Japanese aesthetic actually influences us. We’ve got stated from the start that we need to make it a one hundred yr startup, and that was influenced by Japan. Japan understands this concept of long run considering, and we hope to mix that with one of the best of Silicon Valley.”

The content material integration with Nikkei comes concurrently full Japanese-language help for Evernote Context on Mac and iOS, which can be expanded to Android and Home windows subsequent.