EU needs Netflix to supply 20 % European content material
The European Union is updating its broadcasting legal guidelines to cowl on-line providers like Amazon and Netflix. As a part of the transfer, the union is trying to forestall these companies simply leeching cash out of the 28 member states with out placing one thing again. That is why the brand new guidelines mandate that 20 % of every firm’s content material library must be European in origin. Rumors of the ruling prompted fears that on-demand companies must pay tens of millions for obscure content material that no one needed. However it seems that Netflix is already doing greater than the naked minimal to advertise European movie and TV.
The proposals cite knowledge from the European Audiovisual Observatory, which carried out a survey of on-demand companies final yr. It discovered that Netflix truly had 21 % of European-made movies in its again catalog, thereby satisfying the brand new laws. It isn’t a lot above the minimal, positive, however sufficient to show that the corporate had nothing to worry from the rule change. It ought to in all probability be value mentioning that loads of Hollywood blockbusters, together with Star Wars: The Pressure Awakens, are filmed throughout the pond. Maybe that exaggerates the tally slightly, since these movies would, certainly, qualify as European.
In addition to devoting one fifth of their respective libraries to European content material, video providers will probably be required to “give an excellent visibility” to homegrown media. Meaning each making it simpler to seek out and letting individuals seek for European-solely content material, or just including a promotional banner encouraging everybody to observe Marseille.