Epic Basis’s new app helps donors perceive the place their cash goes
Epic Basis is a nonprofit aiming to enhance charitable giving — an strategy that encompasses the best way individuals choose, monitor and “expertise” their donations.
Based by serial entrepreneur Alexandre Mars (amongst different roles, he was CEO at Phonevalley, a cellular advertising company acquired by Publicis Groupe, the place Mars turned head of cellular), Epic is making an attempt to convey a extra tech- and knowledge-pushed strategy to the nonprofit world.
Particularly on the monitoring aspect, Epic is launching a brand new Impression app for smartphones and the online that ought to permit donors to remain up-to-date with the organizations they’ve contributed to. Most nonprofits talk with donors with annual stories — thick volumes that many individuals in all probability don’t hassle to learn.
With the Impression app, however, it must be simpler to maintain up because of ongoing updates and knowledge coming in straight from the sector. That may embrace easy issues like social media updates, or extra in-depth tales concerning the individuals who have been helped by the group.
Mars steered that this can permit donors to watch the organizations they’ve supported, virtually like a inventory portfolio. Meaning you see how a lot you’ve donated, and additionally the quantified influence of the group, whether or not it’s variety of beneficiaries or meals served or hours taught. (Epic works with every group to find out probably the most significant knowledge to share by means of the app.)
To be clear, the Influence app isn’t making an attempt to connect any strings to the donations or affect the work that these organizations do — it’s simply offering a window into that work.
Mars argued that introducing extra transparency isn’t only a good little function, as a result of it might make individuals snug with donating bigger sums of cash. He recalled that earlier than beginning Epic, he talked to many individuals who stated they’d supported to worthy causes, and but in addition admitted they hadn’t accomplished as a lot as they might.
With these sorts of instruments, he stated, “We need to drive them to do extra.”
Whereas this isn’t actually a part of the Impression app, it’s value explaining how Epic truly selects these organizations. The inspiration is concentrated on nonprofits that work with youth, and it appears at forty five totally different knowledge factors to seek out round 20 organizations for a given yr that it thinks are value supporting. It then takes them on a tour connecting them with philanthropists, entrepreneurs, buyers and others who can select which nonprofits they need to help.
Everybody, not simply the wealthy, ought to be capable of donate, Mars stated. You possibly can already do this on the Epic Basis web site, however over time there shall be extra e-commerce-sort options (like the power to donate as a present for another person) that would improve small donations.
Mars, by the best way, is absolutely funding Epic, so there are not any hidden charges included within the donations. He informed me that he may take a look at outdoors funding fashions sooner or later, however he stays dedicated to the concept “one hundred pc of what you give will go on to the group you’re choosing.”