Ellen DeGeneres Invests And Launches Dance Off In Music Contest App Chosen
Having all of your content material on TV is a bit like having all of your cash in oil: it’s nonetheless fashionable, however the subsequent factor is coming and also you higher diversify. That’s why it’s so sensible that speak present host Ellen DeGeneres arrange her personal Ellen Digital Ventures agency to convey her content material and capital to new mediums past tv.
Right now, Ellen Digital Ventures introduced that musician competitors app Chosen shall be its newest funding and partnership. Chosen will now function Ellen’s Dance Off, a brand new contest the place individuals can submit movies of themselves dancing and use Tinder-esque swipes to vote on who else is one of the best dancer. Beginning with a freestyle dance off and a themed contest round Missy Elliot’s new music “WTF”, the highest dancers in Chosen will probably be invited to strut their stuff on The Ellen DeGeneres Present.
Ellen is simply the primary to make their very own recreation on Chosen, which can open up as a platform subsequent yr. That may permit anybody to select a theme for individuals to compete round, from singing or dancing to excessive sports activities or comedy.
“We acknowledge individuals are consuming content material on smaller and smaller screens and we need to be a part of that”, says The Ellen DeGeneres Present producer Andy Lassner. Quite than sticking with its demographic of 25-fifty four yr previous ladies watching TV, Ellen Digital Ventures helps the celebrities construct a youthful viewers on the subsequent medium: cellular. Producer Mary Connelly explains “The digital panorama is a brand new digital playground for our wildly artistic employees.”
Chosen is Ellen Digital Ventures’ fourth massive venture. It launched the household-pleasant YouTube various EllenTube final yr to function clips from her TV present plus unique content material. And in October, Ellen launched Psych!, a celebration recreation the place associates sit round making an attempt to trick one another with pretend trivia solutions. Ellen first dove into cellular together with her personal recreation Heads Up! the place gamers attempt guess the phrase on their very own telephone held towards their head.
The funding of undisclosed measurement provides to the $6.5 million raised by Chosen from DCM, Rhodium, and CrunchFund [Disclosure: CrunchFund was started by TechCrunch’s founder].
Chosen’s American Idol-type app for iOS and Android launched a yr in the past to let individuals play by each performing or judging others. However to prep for the partnership with Ellen, Chosen has simplified its app and refocused on celebrating individuals’s submissions moderately than harsh Simon Cowell-fashion critiques. Now as an alternative of a number of complicated recreation varieties, Chosen has been boiled down to only performing and voting.
Chosen was based by former Gracenote, MOG, and Beats Music CEO David Hyman. Now his leisure business connections have introduced Chosen a strong strategy to develop. Ellen will ask her viewers to submit dance movies by way of the app, and seeing individuals wild out on stage will certainly encourage followers to hit report themselves.
The sport is remarkably enjoyable. Every swipe reveals a brand new dancer shaking it on your reward. It’s a speedy hearth strategy to eat video that has legs lengthy past the dance contest format. Easy and addictive, it provides motion to the static Tinder design individuals already love.
And since Ellen is all about positivity and there’s no strategy to depart imply feedback like on YouTube, Chosen customers can boogie with out being bullied. You don’t even technically vote towards individuals, however simply refresh to see one other clip.
The Ellen DeGeneres Present producer Ed Glavin concludes, “The crazier this world will get and the more durable it’s to show in your TV and see one thing nice, the extra essential it’s for us to be an escape.”