Dyson's Launches New $399 'Supersonic' Hair Dryer

Dyson simply launched a dryer so highly effective that it comes with a particular rubber mat to stop it from flying off the counter. Oh, and it is $399.

4 years within the making — and involving 103 engineers, over 1,000 miles of check hair, and a $seventy one million funding — the Dyson Supersonic is being touted by its inventor as "the hairdryer rethought."

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"We realized that hair dryers may cause excessive warmth injury to hair," stated billionaire entrepreneur and firm founder Sir James Dyson in a press launch. "So I challenged Dyson engineers to actually perceive the science of hair and develop our model of a hair dryer, which we expect solves these issues."

The progressive hair dryer may be reserved on-line and will probably be bought solely at Sephora for $399, beginning this fall. A $450 restricted version that comes with a chestnut-brown hand-completed leather-based case "designed by James Dyson himself" bought out on-line inside hours.

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Naturally, the Twitterverse was all aflutter with strongly worded opinions on a hair dryer that prices greater than a haircut. "You’re bonkers spending £50 million creating this!" wrote one. "For £299 I might anticipate it to be cordless — and include a stylist!" opined one Brit on Fb. Detractors have been silenced by Dyson devotees who in contrast the upmarket hair equipment to comparable luxurious merchandise like Beats headphones or an Apple Watch.

One Fb commenter instructed an easier technique for fixing the age-previous drawback of moist hair: "Use a towel. It is even quieter and cheaper."