Drones Take The Runway At New York Style Week

Drones Take The Runway At New York Fashion Week

Because the lights dimmed on the Rebecca Minkoff runway present at New York Style Week on Friday, a drone hovered above the band within the middle of the runway.

The drone, a Yuneec Hurricane quadcopter with a GoPro hooked up, adopted overhead as every mannequin strutted down the runway to seize aerial footage of the present (and the celebrities in attendance, in fact).

For these of you who aren’t up in your #style, Rebecca Minkoff is a designer ladies’s equipment and attire model, recognized for its comparatively reasonably priced luxurious purses.

It’s not the primary time we’ve seen drones on the runway. At Milan Style Week final yr, Fendi used drones to seize a stay stream of its present. And on the barely oxymoronic Silicon Valley Trend Week in Might, drones changed dwelling fashions altogether.

For Rebecca Minkoff, nevertheless, the drones are a illustration of the model’s imaginative and prescient somewhat than a excessive-tech gimmick to wow the gang.

“We needed to include drone know-how into the present as a result of the millennial lady might be going to have her personal drone within the subsequent couple of years,” says Uri Minkoff, the model’s co-founder and CEO.

Minkoff is referring to devices like Nixie, the wearable drone startup that gained Intel’s Make It Wearable Problem final yr at CES.

“Clearly this stuff are nonetheless in prototype and we don’t have them immediately, however within the subsequent couple of years we’ll see the selfie stick go away and perhaps we’ll all have private drones,” Minkoff says.

On Friday, Rebecca Minkoff additionally debuted a brand new line of tech-enabled merchandise, together with iPhone wallets with constructed-in charging functionality and the primary designer assortment of Apple Watch bands. And in contrast to a lot of the Spring 2016 trend you’ll see on the runway this week, these merchandise can be found now.

“In contrast to the Hermes band, ours can be found to ship this month,” Minkoff says. “Particularly with the most recent iPhone 6s popping out, ladies are wanting to purchase their tech equipment now as an alternative of ready six months.”

Past tech-enabled iPhone wallets and purses, Minkoff says the model is exploring geolocation tech in bigger purses, wearable-built-in materials (particularly with the launch of its new athletic attire line), and digital actuality for each in-retailer and at-residence purchasing.

“Loads of tech companions are reaching out as a result of we’re main this revolution in ladies’s put on,” says Minkoff. “We’re the techie within the room.”

Featured Picture: Getty Pictures