Dojo Raises £800K To Scale Up Its Curated Information To London
Dojo, an app that curates “cool” locations to eat, drink and go to in London, has raised an £800,000 seed spherical to assist it scale up. It will embrace the approaching roll out of model 2 of the app, powered by a totally new backend that may allow Dojo to plug into a brand new metropolis “in a issues of weeks,” says co-founder Robin Shimmin, establishing the corporate to increase to a number of new cities internationally over the subsequent yr.
The startup’s new backers are noteworthy, too. Main the spherical is London VC Playfair Capital, with participation from Saatchinvest, the funding arm of advert big M&C Saatchi (who’re additionally backers of Citymapper) and quite a lot of angel buyers together with Harry Briggs (who can also be a VC at Balderton) and Ross Bailey (founding father of Seem Right here).
A part of the funding additionally comes from the London Co-Funding Fund (LCIF), the new fund arrange by London Mayor Boris Johnson to encourage and help burgeoning tech startups within the capital metropolis.
Based by ex-Lotus F1, Deutsche Financial institution and Ernst & Younger staff, Dojo gives a extremely curated and visible information to learn how to spend days and nights out in London, particularly concentrating on 18-35 yr olds who need to transfer barely away from the crushed monitor. To do that the iOS app provides every day ideas that vary from pop ups, locations to eat, exhibitions, night time golf equipment and cosy so-referred to as ‘speakeasy’ venues, bars and members golf equipment.
As I wrote beforehand, its modus operandi — and the way it hopes to face out from a crowded marketplace for venue and occasion discovery — is a ‘much less is extra’ strategy, utilizing a mix of its personal algorithms to floor occasions from blogs, different publications, Twitter and Fb, coupled with an editorial workforce made up of “younger Londoners” who handpick and curate every day’s finds.
To that finish, Dojo’s new backend, which the startup has been closely investing in, is what CEO Shimmin thinks will give it the sting. “[We’ve] labored tirelessly to create a backend knowledge mining, entity extraction, and classifying system that permits us to quickly construct up compelling content material from any metropolis we want to goal,” he says.
Dubbed internally as “Sherlock”, the system makes use of a scoring mechanism to floor and flag up related content material for the startup’s goal demographic of “younger urbanites”, earlier than it’s handed by Dojo’s human curators. It takes under consideration issues like consumer scores, visitors, how lately someplace has opened, location and numerous different knowledge factors for venues and occasions.
“Sherlock takes out all the investigative legwork for our editorial staff, saving an unimaginable quantity of effort and time,” says Shimmin. “This algorithmic strategy, complemented with human curation, signifies that we’re all the time one step forward.”