DJI buys stake in excessive-finish digital camera agency Hasselblad
Drone maker DJI has bought a stake in Hasselblad, the corporate greatest recognized for medium-format nonetheless cameras and pimped out, overpriced Sony rebadges. The transfer is a little bit of a head-scratcher, as a result of we do not see a whole lot of synergy there — Hasselblad’s H-collection cameras are far too heavy for drones and most fashions do not even shoot video. Moreover, DJI lately unveiled its personal drone-prepared Micro-4-Thirds digital camera. However, DJI can definitely afford the minority share it bought in Hasselblad, and now sits on the corporate’s board of administrators.
The businesses will proceed to function usually for now, with Hasselblad constructing cameras in Sweden and DJI working in Shenzhen, China. As for the longer term, Hasselblad simply stated “we’re wanting ahead to sharing technical experience and paving the best way for future improvements,” whereas DJI CEO Frank Wang added, “we (will) mix our strengths to additional push the borders of what is potential in picture know-how.” These days, DJI has dabbled in cinema merchandise (like handheld gimbals) not associated to drones, so the tie-up might result in both improved drone imaging or new images merchandise. Hopefully, it will not end in titanium, walnut and leather-based-clad DJI drones marked up by 5 occasions the unique worth.