DJ Khaled On Know-how, Entrepreneurship And Snapchatting His Keys To Success
If I informed you that the most well liked individual on social media proper now’s a rap producer telling followers that consuming egg whites and consuming a gallon of water a day is the important thing to success, would you consider me?
What if I informed you that the identical individual commonly has over 2 million individuals view every of his snapchats, with the primary 500,000 individuals watching it inside 5 minutes of him posting?
I just lately sat down with DJ Khaled to listen to about how he has turn out to be the primary true Snapchat movie star.
The King Of Snapchat
Initially from New Orleans, DJ Khaled has been within the Miami rap scene for over a decade, typically collaborating with different well-liked artists like Meek Mill, Lil Wayne, and Rick Ross. For those who ask any Hip Hop or Rap fan about Khaled, they’ll in all probability inform you he’s a legend within the business and is behind a few of their favourite anthems.
However, when you ask most social media-crazed youngsters in America, DJ Khaled is simply that well-known man on Snapchat who spends his days motivating followers and giving them the “keys to extra success”. Most are too younger to take heed to his music, and would in all probability somewhat watch his Snapchats than compensate for his discography.
That is what makes Khaled’s rise to Snapchat fame so fascinating. He’s the most well liked factor on social media proper now, but has been a bonafide music superstar since earlier than anybody even knew what a Kardashian was.
An Icon 25 Years Within the Making
When you ask Khaled about his newfound social media fame, he’ll inform you it’s the results of 25 years of arduous work and hustle. And whereas he is aware of that lots of his Snapchat followers are new followers, he doesn’t thoughts.
As Khaled defined, “I’m undoubtedly gaining new followers, and that’s the important thing of any success…achieve extra love. If they’ve by no means heard your music, they may now.”.textual content .crunchreport h3 colour:#fff
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However why does Khaled’s Snapchat get extra consideration than that of celebrities like Justin Bieber or Kim Kardashian, each of that are undoubtedly extra well-known?
Khaled’s Snapchat Sermons
As Khaled advised me, it’s as a result of he provides his Snapchat viewers an opportunity to “get to know him extra and join with him on a extra private degree”. In Khaled’s phrases, Snapchat “was made for me to speak to the entire world at one time”.
In follow, it boils right down to how Khaled has chosen to make use of Snapchat.
Whereas most celebrities use the platform to offer followers a ten second glimpse of their well-known (and often unobtainable) way of life, Khaled as an alternative makes use of the software to dish out recommendation and proverbs, or as he calls it, the “keys to success”:
“Nobody ever advised me I ought to eat egg whites or drink a gallon of water every day. I’m letting them know to be wholesome – I really feel good. Principally, once I was youthful nobody informed me they don’t need you to win, and I need to inform different folks that.
Once I inform you that, take it critically, as a result of it’s the reality. You want to know that these individuals truly don’t need you to progress or prosper. Whether or not you need to be a physician, the president, or musician, you’ll want to know this.”
Primarily, Khaled dishes out life classes, and the followers pay attention. And the recommendation is definitely fairly good. In reality, in the event you learn a transcript of Khaled’s Snapchats, you’d swear you have been getting recommendation out of your physician or father, not a well-known hip hop mogul.
In a world the place youngsters at the moment are rising up listening to their favourite artists rap about lower than kosher topics like gangs and medicines, it’s refreshing to see somebody telling his youthful followers find out how to consider in your self and maintain your physique.
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DJ Khaled On Know-how
As somebody that has all the time relied on know-how to make his music, Khaled could be very conscious of the facility of know-how.
“Take a look at what [Steve Jobs] made. The entire world is managed by this factor,” Khaled tells me, as he holds up his iPhone 6s Plus. Like most of us, he lives on his iPhone, and even has began holding enterprise conferences by way of FaceTime.
When requested about Snapchat CEO Evan Spiegel, Khaled was fast to notice that he’s additionally somebody he seems to be as much as within the tech world. “I’m excited to see that [Spiegel] refused three billion dollars. It’s a must to respect him…that’s ceaselessly cash. He should know one thing we don’t know, and I respect him for that.”
Khaled can also be very conscious that many in his business are shortly embracing the tech business, like Troy Carter. “It’s superb as a result of Troy Carter comes from music,” Khaled explains. “Everybody I look as much as is bringing me into the tech world. You’d be stunned by all of the music individuals in it, invested in it. I acquired the headphones, and am getting heavy into tech.”
Khaled can also be enthusiastic about the place know-how shall be in 10 years. He famous that he’s already blown away by Stay Photographs and Contact ID on his iPhone. “It’s getting tremendous critical. In a minute, [your computer] could also be constructed into right here (faucets his head).” [Apple] is feeding us extra yearly…simply take a look at the final decade and see how tech has taken over.”
Khaled might be proper. And, whereas 10 years in the past we might have been cautious of cross pollination between the leisure and know-how business, it’s refreshing to see a hip hop star taking day trip of his day to speak about the way forward for Apple or Snapchat.
Even immediately, any profitable entrepreneur already needs to be intimately acquainted with know-how, whatever the business they’re working in. So whereas Khaled has been an entrepreneur for years (his lengthy-time supervisor, Kiko, was fast to level out his profitable restaurant and clothes ventures) he is aware of that to maintain his success, he must step into the know-how world.
And, being the most well liked superstar on the most well liked social media platform is a reasonably good begin.
Featured Picture: Ilya S. Savenok/Getty Pictures