Disrupt NY 2016
As self-driving automobiles will not be fairly prepared but, bike accidents are nonetheless a factor sadly. Typically, silly monkey brains can’t see somebody driving a motorcycle. Lumenus needs to repair that with sensible garments and equipment for runners, cyclists and motorcyclists. The corporate is participating in our Startup Battlefield competitors at TechCrunch Disrupt NY.
Lumenus integrates LEDs into garments. For now, the corporate is engaged on two jackets, a vest and a backpack. Throughout daytime, they appear to be common garments and equipment. At night time, you’ll be able to activate the LEDs for security and benefit from the sensible options.
“All of the system is totally embedded — you’re not going to see wires and LED bulbs,” Lumenus co-founder and CEO Jeremy Wall informed me earlier than Disrupt. “You’re simply capable of change out your bike jacket for this upgraded model since you’re not dropping, consolation, match and measurement.”
The battery is a small round cell with a male USB on it so you’ll be able to plug it to any USB charger. On common, you’ll be able to anticipate 7.5 hours of steady mild utilization, or 24 hours of flashing mode. And the most effective half is that these lights are waterproof.
When Wall was in school, he began driving his bike rather a lot to commute. At night time, he was a bit of bit scared when the solar would go down. “I virtually acquired hit by a automotive at one level,” Wall informed me. That’s how he got here up with the thought behind Lumenus.
In the event you’ve been following Kickstarter campaigns, you already find out about Lumenus as the corporate already did a profitable crowdfunding marketing campaign late final yr. Lumenus plans to ship the backpacks in July with different gadgets following shortly after. Gadgets vary from $one hundred fifty to $450.
And but, these garments and equipment are simply step one. The startup has greater plans with a software program component, a licensing enterprise and potential new markets.
Let’s begin with the software program half. Lumenus isn’t nearly security. For example, you may join your jacket to your telephone utilizing Bluetooth and enter flip by flip instructions. Placing apart the query whether or not it is sensible to attach your jacket to your telephone, the handcuff LEDs will inform you when you need to flip left or proper so that you don’t have to take a look at your telephone.
Your jacket might additionally provide you with a warning when somebody is looking you, or should you’re not operating quick sufficient in comparison with your goal tempo. Wall calls this a Zero UI design. The LEDs may give you bits of data with out requiring you to faucet in your telephone’s display. And your telephone acts just like the mind in your jacket.
After which, there’s the licensing enterprise. Lumenus needs to associate with different clothes manufacturers so as to add LEDs and sensible options. The startup is saying on stage that Bollé is the primary associate and is engaged on a Lumenus-enabled bike helmet.
The startup doesn’t act as a white label firm as you continue to want to put in the Lumenus app to reap the benefits of all of the options. In different phrases, Lumenus needs to grow to be the usual of sensible clothes for cyclists and runners.
Lastly, Lumenus sees a future for sensible garments past cyclists and runners. “We see an enormous alternative within the industrial security area,” Wall stated. If Lumenus know-how doesn’t get commoditized, the startup might make garments for freeway development staff, miners or supply individuals.
Clearly, this can be a lengthy shot however might additionally flip this nifty product right into a profitable enterprise.