Disney is pouring $250 million right into a fantasy sports activities website
Disney apparently does not assume it is sufficient to supply sports activities protection via ESPN… it needs to gasoline your fantasy leagues, too. Wall Road Journal sources report that the Home that Walt Constructed is investing $250 million into DraftKings, a fantasy sports activities web site that allows you to play for actual money. The deal is believed to be all about complementing ESPN’s numerous platforms with advertisements and providers are that each related and, in fact, worthwhile. DraftKings is predicted to spend $500 million on ESPN advertisements within the “coming years” — that is some huge cash to reap from pleasant rivalries and workplace swimming pools. The pact would not utterly lock out rivals just like the Comcast-backed FanDuel, however they’d undoubtedly be left reeling by dropping publicity on one of many largest sports activities networks.
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