Dingo Goals To Be A Fairer, Safer Aftermarket Ticketing App
“The secondary ticket market is a murky place – assume touts, pretend tickets and on-line fraud,” says Dingo co-founder Paul Roiter. His startup, which gives a so-referred to as fan-to-fan ticketing app for iOS that allows you to promote undesirable tickets, is hoping to vary that.
In doing so, the corporate can also be taking purpose at established aftermarket ticketing platforms, similar to Viagogo, Stubhub, and Seatwave, together with the categorized advert websites like CraigsList and Gumtree that the aforementioned corporations initially sought to disrupt.
“Buying and selling spare tickets is usually a nightmare,” says Roiter, noting that the enterprise of shifting undesirable occasion tickets nonetheless invariably takes place throughout “a number of” channels. It’s additionally plagued with quite a few dangers that present platforms solely go thus far to mitigate.
“It’s a must to belief that the counter-celebration is real and never a scammer hiding behind a pretend account. Then there’s the awkward concern of cost. Sellers typically need to obtain the cash first, placing the customer in danger. Even when the customer and vendor determine to satisfy in individual there’s nonetheless the danger that one social gathering doesn’t present or the tickets exchanged are pretend,’ he says.
To deal with this, Dingo has relatively well tweaked the exiting fan-to-fan ticketing mannequin. Its headline function is that tickets provided via the app are prohibited to be bought at greater than their unique worth. This, presumably, is designed to maintain tickets touts off the platform and places the emphasis squarely on “fan-to-fan”.
Dingo additionally takes a decrease fee than extra established gamers. It costs 10 per cent versus the standard 25-30 per cent that’s normal throughout the business. Coupled with the non-inflated pricing cap, that feels fairly disruptive.
To assist eradicate fraud, the app employs an escrow cost mannequin whereby cash is held by Dingo till forty eight hours after the occasion. “We assure that consumers will obtain a full refund if the tickets don’t present up,” says Roiter.
And in a typical ‘cellular-first’ transfer, the app has been constructed to be cellular (and social) from the get-go. “As a standalone app Dingo is designed for cellular versus rivals who’re enjoying make amends for cellular. Customers login with Fb or Twitter and itemizing tickets is completed in beneath 30 seconds. The cost can also be extremely straightforward with just some faucets.”
Whether or not or not these options will probably be sufficient to unseat the likes of Seatwave et. al — disrupting the disrupters, if you’ll — solely time will inform. For now, Dingo is just obtainable in London and consists of a workforce of 4 based mostly within the ‘Silicon Roundabout’ space. It’s funded to the tune of £one hundred fifty,000 from the enterprise arm of Ingenious Media. As I say, early days.