Digital Journal Startup Magzter Places The Focus On Particular person Articles
With its newest replace, Magzter is unveiling a extra article-centric solution to browse its library of digital magazines.
Looks like a reasonably apparent transfer, proper? Positive, there are individuals who nonetheless learn magazines cowl to cowl (says the man whose condominium is full of again problems with Wired and The New Yorker), however as Magzter co-founder and President Vijay Radhakrishnan put it, most of us “don’t crave to learn a magazine that approach.”
What’s cool about Magzter’s new article format is the very fact it’s optimized for wherever the article is being displayed. Radhakrishnan confirmed me articles on each his smartphone and pill, they usually appeared good (the format jogged my memory of Flipboard or a nicely-designed information web site). As compared, digital newsstand service Texture launched a brand new model with particular person articles final fall, however these articles are principally simply bookmarked PDFs from a bigger journal, which don’t all the time look nice on smaller screens.
The brand new function is out there to anybody with a subscription to Magzter Gold, the corporate’s Netflix-type service with all-you-can-learn entry to its library of magazines.
Behind the scenes, Radhakrishnan stated Magzter has developed a know-how to routinely create these article layouts from a PDF, although human editors nonetheless have last approval. magzter may even help you browse articles based mostly on matter, to carry out a full-textual content search and to share particular person articles on social media. (You get 10 free articles every month on Magzter, so individuals can comply with your hyperlink with out paying.)
Initially, Magzter is curating the highest articles from about 250 magazines in america, however once more, Radhakrishnan stated the method is totally scalable — the corporate is holding again for now to keep away from utterly overwhelming customers with content material.
In fact, once you speak about issues like article-centric shopping and full-textual content search, it begins to sound like Magzter is simply catching up with the online itself. The distinction is the service’s library of hundreds of magazines. In case you like sufficient of the content material, and should you can’t discover all of it on-line, then the subscription worth of $9.ninety nine can appear to be a reasonably whole lot.