Deezer wants additional cash to battle Apple and Spotify

Deezer needs more cash to fight Apple and Spotify

Based on numerous sources, music streaming service Deezer is getting ready to drift itself on the Paris inventory market within the hope of elevating some a lot-wanted money. The corporate has discovered itself struggling as compared with richer rivals like Apple or Spotify, whereas Tidal can rely on Jay-Z’s money and business connections. As such, the agency goes to attempt to unload chunks of its enterprise, presently valued at $1 billion, with a purpose to construct a much bigger conflict chest to tackle its three nearest rivals.

In some methods, Deezer’s state of affairs paints it extra as a bridesmaid than bride, regardless of being one of many largest paid-for streaming providers worldwide. Nearly all of its 6.three million paying subscribers achieve this by way of their subscription plan, like providing discounted entry to Cricket customers when it bought Muve Music. Others, in the meantime, decide up offers with the corporate alongside audio hardware, like its cope with Bose to provide tunes to the agency’s excessive-finish gear. That is in stark distinction with Spotify which claims to have 20 million paid customers and has been capable of increase loads of personal fairness money from buyers who see it as extra of a sure guess.

Reuters means that Deezer is intentionally making an attempt to keep away from getting right into a straight-up fist-battle with Spotify, the implication being that it will all the time lose. As an alternative, the agency has expanded to nations the place the opposite gamers have proven much less curiosity within the hope of getting there first. There isn’t any assure that the technique will work, though it reminds us of how Nokia was planning to seize rising markets with a slew of low-value Lumias. Which, uh, on reflection, won’t have been probably the most profitable concept ever.

[Image Credit: Bloomberg via Getty]

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