Deezer provides podcasts to its music streaming service
It is turn into more and more troublesome for music streaming providers to distinguish from each other. All of them supply big music libraries, cellular apps and the power to retailer particular tracks, albums and playlists offline. Except for dropping their subscription costs, how can an organization like Deezer persuade individuals to modify? With podcasts, it hopes. That is proper, the corporate is now pitching its service as a house for all your favortie audio. So whether or not you are catching up on Serial or on the lookout for some tunes to maintain you firm on the bus, there’s just one app you need to should carry on your house display now.
Deezer’s new podcast integration is being powered by Stitcher, the favored podcast and web radio service it acquired final October. Stitcher’s standalone apps aren’t going anyplace, however the workforce-up means listeners within the UK, France and Sweden could have on the spot entry to over 20,000 exhibits spanning information, leisure and sport. The function will attain different nations within the coming months, nevertheless it’s no shock that Deezer is beginning with its strongest markets first. In any case, it faces fierce competitors from Spotify, which can also be considered integrating podcasts into its service, and a new providing from Apple.
Deezer is not an enormous identify within the US, a minimum of not but. The corporate has discovered success in different territories, and appears extra occupied with concentrating on new, rising markets the place different providers are but to make inroads. If it may mount a critical assault on Spotify, Rdio and the remainder of the gang within the US, nevertheless, it is going to want one thing distinctive to set itself aside from the competitors. It is already tinkered with excessive-high quality “Elite” audio, though in the mean time it is restricted to Sonos hardware. Jay-Z’s Tidal is staking a declare on this area, and until Deezer expands the service, it’s going to all the time be a distinct segment proposition.
Podcast reputation is definitely on the rise, however this is the issue: there are tons of free, excessive-high quality podcast administration apps. Deezer must show that its integration with Stitcher is critical, in order that customers really feel like their paid subscriptions at the moment are extra useful. Merely fusing your favourite exhibits with Deezer’s music library in all probability is not going to chop it. Nonetheless, the chances are intriguing — if Deezer is aware of that you simply take heed to 6 Music’s Lauren Laverne as a podcast, it might mechanically construct playlists based mostly on the tracks that have been chosen in every present. Likewise, the corporate might use your listening historical past to advocate new podcasts. That alone would take this new function past a mere novelty.