Crowdfunding marketing campaign hopes to beat Nike to auto-lacing footwear
Ever since Marty McFly first wore them in Again to the Future Half II, we have all dreamed of auto-lacing footwear. Nike has now stated that a pair will launch in 2015, however regardless of that, a Canadian startup is taking to Kickstarter to attempt to beat the shoe big to the punch with its Powerlace P-One footwear.
Regardless of their identify, Powerlace footwear function a non-electrical system that depends in your physique weight to tighten the laces. As quickly as you step into the footwear, your heel presses down on a hid disc that is linked by wires to the laces. There is a lever hooked up to the again of the shoe that lets you launch strain to loosen the laces to your style.
Visually, it is unlikely the P-Ones will win many followers. They seem like a typical pair of no-identify trainers, with big and pretty unattractive “POWERLACE” branding plastered over their sides. The marketing campaign is in search of an astronomically excessive $650,000 CAD (about $577,000) to make Powerlace a actuality, with costs ranging from $one hundred seventy five CAD ($one hundred fifty five) for early birds and $195 CAD ($173) for everybody else. Ought to the marketing campaign achieve success, the primary footwear are anticipated to ship subsequent Might. Given Nike’s unspecific “2015” date for its auto-lacing footwear, not even a profitable marketing campaign can assure that the P-Ones will nonetheless be “the world’s first” by the the time they ship.