Cow Dung Patties Promoting Like Scorching Muffins On-line in India

Like shoppers across the globe, Indians are flocking to the on-line market in droves today. However there’s one uncommon merchandise flying off the digital cabinets: On-line retailers say cow dung patties are promoting like scorching desserts.

The patties — cow poop combined with hay and dried within the solar, made primarily by ladies in rural areas and used to gasoline fires — have lengthy been obtainable in India’s villages. However on-line retailers together with Amazon and eBay at the moment are reaching out to the nation’s ever-growing city inhabitants, feeding into the will of older metropolis people to harken again to their childhood within the village.

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Some retailers say they’re providing reductions for giant orders. Some clients are asking for present wrapping.

"Cow dung desserts have been listed by a number of sellers on our platform since October and we’ve got acquired a number of buyer orders" since then, stated Madhavi Kochar, an Amazon India spokeswoman.

The orders come principally from cities the place it might be troublesome to purchase dung muffins, she stated.

In India, the place Hindus have lengthy worshipped cows as sacred, cow dung muffins have been used for hundreds of years for fires, whether or not for heating, cooking or Hindu rituals. Throughout rural India, piles of drying cow dung are ubiquitous.

Radhika Agarwal of ShopClues, a serious on-line retailer in India, stated demand for the cow dung muffins spiked through the current Diwali pageant season, a time when Hindus conduct prayer ceremonies at their houses, factories and workplaces. On a current day, ShopClues’ web site confirmed that the patties had bought out.

"Round Diwali, when individuals do a number of pujas of their houses and workplaces, there’s loads of demand for cow dung desserts," stated Agarwal, referring to rituals carried out in the course of the well-liked pageant.

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