Condé Nast Hires Starwood’s Arlie Sisson To Lead Its New Rising Merchandise Group
Journal writer Condé Nast is hiring a brand new vice chairman to run its rising merchandise group — Arlie Sisson, who’s becoming a member of from Starwood Resorts and Resorts.
Sisson led Starwood’s technique for native apps on cellular, and earlier than that, labored at cellular startup Silver Chalice New Media.
Fred Santarpia, who turned Condé’s chief digital officer final fall, informed me that the rising merchandise group is itself a brand new creation. Condé’s numerous titles (together with The New Yorker, Wired, and Vogue) have their very own digital groups, however Santarpia recommended that they’re “very a lot targeted on operating their day-to-day companies.”
Sisson’s staff, then again, might be “singularly targeted on innovating for the corporate’s future.” For now, at the very least, meaning experimenting with totally different sorts of cellular apps.
“We’re taking a look at how fragmented the media panorama is, the various totally different platforms that our content material can discover a residence on and many various type elements,” Santarpia added. “Who is aware of what’s subsequent? Perhaps what’s subsequent is digital actuality — I don’t know the solutions, however I do know that basically sensible individuals at Condé Nast are excited about the marketplace and tips on how to place our manufacturers.”
Sisson is scheduled to start out work on Might four.
“The momentum and progress within the digital panorama is limitless and connecting individuals to merchandise is extra necessary than ever earlier than,” she stated within the hiring launch. “Becoming a member of the unimaginable expertise at Condé Nast provides me the chance to work with its extraordinary manufacturers to interact extra audiences in additional dynamic methods on extra digital and cellular platforms.”