Cola launches its app for smarter, extra interactive textual content messages
Do you typically get the sensation that you simply’re having a looooooong textual content dialog to perform some pretty easy planning? I’ve definitely had tedious again-and-forths the place I’m making an attempt to determine when to satisfy with somebody, after which the place, and so forth.
That’s the issue that a startup referred to as Cola is trying to remedy. I first wrote concerning the firm in November, when it introduced its personal beta. In the present day, it’s publicly launching its iOS app.
Cola is a messaging app, however with “Cola Bubbles” that add extra interactivity and performance. So as an alternative of texting somebody “Hey, when do you need to meet?” you possibly can simply ship them a Bubble with 3 times whenever you’re obtainable, they will select the choice or choices that work for them, then you’ll be able to each add it to your calendar. Or in case you’re operating late, as an alternative of typing out a message describing the place you’re and whenever you’ll arrive, you’ll be able to simply choose to share your location with somebody for 15, 30 or 60 minutes.
Different Bubbles embrace polling and shared to-do lists. None of this stuff may sound all that distinctive on their very own, however the level is make this all accessible from a textual content message dialog, moderately than requiring you to open a bunch of various apps. (And sure, you’ll be able to ship Bubbles to individuals who don’t have the Cola app.)
Cola CEO David Temkin stated that in some methods, he sees textual content messaging as the subsequent net browser. (Temkin beforehand labored at AOL, which owns TechCrunch — the truth is, he labored on TechCrunch’s cellular app.) Which will sound a bit far-fetched, however he argued that most of the options that you simply now discover in cellular apps might transfer into messaging, in the identical means that loads of the performance of desktop purposes moved onto the online.
To that finish, he stated these preliminary options are simply the beginning. The goal is to show Cola right into a platform for outdoor builders — first by working immediately with these builders, and ultimately by releasing a public SDK.
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On the buyer aspect, the larger query could also be whether or not individuals are actually prepared to obtain one other messaging app. Temkin admitted that it’s a query he will get lots, however he argued that most individuals use a number of messaging apps already (one thing that was borne out anecdotally at the least once we each checked what number of messaging apps we had on our telephones) — you employ totally different apps for various functions, contexts and contacts.
“Messaging apps are by no means completed,” he added. “They’re the core perform of those units. They may by no means cease evolving.”
Cola is accessible at no cost, with plans to cost for premium options.