Cola Is Constructing A Platform To Assist You Ship Fewer Textual content Messages

Cola Is Building A Platform To Help You Send Fewer Text Messages

As textual content messaging takes over of increasingly more my communication, I discover myself on increasingly lengthy, difficult chats the place I’m making an attempt to plan and coordinate with a number of individuals. Now a startup referred to as Cola goals to switch all that again-and-forth with a set of interactive “Cola Bubbles.”

For instance, let’s say you needed to message somebody and schedule a time to satisfy up. As an alternative of sending a bunch of “Are you free Friday?” “No, however what about Thursday?”-sort messages, you possibly can convey up your calendar from immediately inside the Cola messaging app, choose three open time home windows, then ship a Bubble presenting these 3 times and permitting the recipient to decide on the one which works greatest for them.

Cola has additionally constructed Bubbles for sharing your location/estimated time of arrival, for polling everybody within the thread and for creating shared to-do lists. Sure, you possibly can accomplish most of that with simple textual content messages, however once more, it often takes a little bit of again-and-forth.

“We’re profitable once we prevent the necessity to ship 10 totally different textual content messages,” stated CEO David Temkin.

Temkin was beforehand the overall supervisor of AOL Cellular and Mail (TechCrunch is owned by AOL, and Temkin labored on the TechCrunch app). He based the corporate with 4 different executives — Macromedia founder Marc Canter, former Adobe engineer Mike McEvoy, former iPhone engineer Jeremy Wyld and Postini founder Brian Maggi.

Cola can also be saying that it has raised $1.three million in funding AngelList founder Naval Ravikant’s syndicate, Brad Garlinghouse, Tribeca Angels and others.

Temkin was additionally the founding father of Laszlo Techniques, an organization that constructed on-line purposes. He argued that in the identical approach that the browser turned the platform for the online, textual content messaging will more and more develop into the platform for exercise on the smartphone.

“We reside in a world the place the issues we name telephones will not be telephones — they’re for texting, that’s the fundamental use of those units that we name smartphones,” he stated. Consequently, the Cola workforce views texting as your primary “line of sight,” whereas “your peripheral imaginative and prescient is all these different apps.”

Cola Is Building A Platform To Help You Send Fewer Text Messages

That’s why Cola is including extra performance to textual content messaging, and why the larger imaginative and prescient is to construct an “working system” that permits different builders can can create Cola apps (or, within the firm’s parlance, Bubbles).

For instance, Temkin steered somebody might create a Bubble for immediately sharing your flight info, so the individual choosing you up on the airport doesn’t need to look it up. There are much less apparent Bubbles within the works, together with a recreation, he stated.

Temkin is aware of that he’s not the one one taking a look at “the platformizing of messaging.” Actually, Fb just lately opened Messenger to integration with different merchandise — however including GIFs and different enjoyable content material is fairly removed from what Temkin and his co-founders are aiming for.

“Messaging is a gigantic class,” he stated. So whereas different corporations attempt to make their messaging apps extra enjoyable, Temkin sees a “inexperienced subject” in saving you time and making you extra productive.

The startup is at present accepting signal-ups for its personal beta. The app is constructed for iOS, however you possibly can ship messages and hyperlinks to Bubbles to anybody, even when they don’t have an app, together with customers with Android telephones.