Coachella helps pageant-goers prep for the desert with VR
VR has grow to be a key advertising software, particularly on the subject of huge occasions. When Coachella attendees obtain this yr’s Welcome Field containing the requisite wristbands and extra, a particular version Google Cardboard headset will probably be within the package deal, too. The pageant teamed up with Vantage.television on a Coachella VR app that is obtainable for viewing on Google’s digital actuality accent and the Samsung Gear VR. Contained in the app, there’s loads of 360-diploma photographs from earlier years alongside interviews and performances from artists that’ll hit the stage at this yr’s soiree.
Maybe most significantly, the appliance additionally gives a digital tour of the pageant grounds so people making the trek to the desert can get familiarize themselves with the places of the restrooms forward of time. With the library of performances, you will get to know unfamiliar artists with out having to hunt throughout YouTube or Spotify to take heed to them. As you may anticipate, new content material shall be added to the iOS, Android and Gear VR apps on the common within the lead as much as the occasion.
Whereas this app is supposed for attendees, anybody can check out the digital items by way of the apps. And people of us who’re staying residence will have the ability to livestream Coachella performances, in fact. We will anticipate to listen to these particulars as we get nearer to the pageant in April. There isn’t any phrase on if these streams will supply VR or 360-diploma video simply but, however Vantage.television can deal with VR livestreams. We’ll be curious to see if that’s certainly within the works.
Coachella says that it hopes to spice up the pre-pageant expertise the identical approach it made livestreams part of at-house viewing. Quite a few the opposite massive identify music festivals, like Bonaroo and Lolapalooza, additionally stream stay performances so that people who cannot attend. Maybe we’ll see comparable occasions make use of VR forward of the festivities as nicely. Extremely Music Pageant provided 360-diploma views of the 2015 occasion by way of YouVisit, so Coachella is not the primary to utilize the tech for a extra immersive viewing expertise.
By using a Google Cardboard headset to drive the content material, Coachella joins a variety of corporations and group utilizing VR as a advertising software. Final week, the US Soccer Federation used 360-diploma video and the cardboard viewers to disclose its redesigned crest. Earlier than Star Wars: The Pressure Awakens hit theaters final yr, Disney launched digital actuality content material to additional construct the hype for the movie. There have been even Star Wars-themed Google Cardboard headsets to finish the look. Not solely is the platform a boon in gaming and leisure, nevertheless it appears like advertising departments are champing on the bit to make use of VR in campaigns as nicely.