Clowdy Lets Music Producers And Filmmakers Showcase And Get Credit score For Their Work
If I used to be being lazy, I’d describe UK startup Clowdy as a ‘LinkedIn for creatives’. The location and apps for iOS and Android let these within the artistic business showcase their work, tag one another’s contributions, and community for future collaboration. The premise being that LinkedIn’s work historical past format (designed, dare I say, primarily to promote consumer knowledge to recruiters and different energy networkers) doesn’t work nicely for the likes of indie music producers and filmmakers, the place the power to point out what you’ve executed trumps who you’ve labored for. Within the artistic business, your portfolio is the foreign money you commerce in.
“Clowdy solves two issues within the artistic industries,” says co-founder and CEO Stuart Logan. “First, artistic individuals don’t have a resume like most as a result of their historical past is about their content material and paintings not their employment historical past. The second problem is many individuals typically collaborate on a challenge however few are recognised. Often, its solely the musicians or director that get the top credit score and never the session gamers, vocalists, editors, managers, producers and entire host of different individuals within the industries behind the scenes.”
To deal with the previous, after making a easy consumer profile, Clowdy focuses very a lot on importing and showcasing artistic content material, extra akin to music sharing service SoundCloud or Vimeo for video or maybe Flickr for photographs, however with out the considerably false distinction between totally different media and format varieties. Up to now, 70,000 customers have uploaded 60,000 items of content material in complete, up from 18,000 as just lately as November final yr.
Nevertheless, it’s Clowdy’s credit score attribution function that maybe solves a much bigger drawback than merely consolidating numerous media varieties and artistic subindustries. Any inventive work uploaded and showcased on the service may be tagged in order that credit score is given to its numerous contributors, a bit like the best way you’ll be able to tag individuals in pictures on Fb. Performed bass guitar on a movie’s rating or did the mastering of a brand new album? Clowdy has you coated, even in case you weren’t the one that uploaded the content material to the service within the first place.
This additionally factors to Clowdy’s future, and the way it finally goals to fill the “hole” left by LinkedIn. In addition to not directly making a database of indie music and movie credit, offering crossover with Amazon-owned IMDB, the service helps the power to community with and message different creatives who’ve signed as much as the service. This consists of beta testing a forthcoming location-based mostly function.
“The brand new Clowdy search function allows anybody trying to work with creatives (musicians, filmmakers, photographers, editors, producers, designers and so forth.) the power to seek for them by geo-location,” says Logan. “For instance, when you’re a musician trying to discover a producer in your upcoming album, you possibly can search on Clowdy to discover a skilled close by.”
When it comes to monetisation, Clowdy presently employs a freemium mannequin. The primary service is free, however Logan, who beforehand labored on YouTorrent, a futile try and create a bittorrent search engine for ‘official’ content material, says a paid-for subscription that gives extra performance can also be obtainable. The consists of the power to promote your work, get extra in-depth statistics, and have higher promotion via the location.