Citymaps Raises $6M As Its Mapping App Goes International
Mapping startup Citymaps right now introduced a brand new $6 million funding spherical. The corporate’s app, which was beforehand out there on iOS, additionally launched on Android, and it expanded its beforehand US-centric protection to eighty million factors of curiosity the world over.
So why would you want one other mapping app? Co-founder and President Aaron Rudenstine got here by the TechCrunch workplace to demo Citymaps for me, and it actually does really feel totally different from, say, Apple or Google Maps. The obvious distinction is a give attention to factors of curiosity — positive, the larger mapping platforms embrace them too, however they’re entrance-and-middle in Citymaps, with huge logos representing the eating places, bars, and shops on a given block.
Clearly, a map can’t all the time present you every thing, however Rudenstine stated Citymaps will concentrate on what’s well-liked and, over time, begin emphasizing places that appear to match your pursuits.
The opposite huge promoting level is the best way Citymaps permit customers to create their very own collections, say of their favourite eating places in a given neighborhood, both to share with associates or simply for their very own reminiscence.
And sure, when you discover a restaurant or bar or theater, Citymaps may also offer you driving, strolling, or mass transit instructions.
Rudenstine argued that different native discovery instruments, like Yelp, can’t be this “map-centric” as a result of, nicely, they haven’t constructed their very own maps. And although Apple and Google appear to inching on this directiontoo, there are tens of millions and hundreds of thousands of people that already depend on their present mapping product: “For them to vary their core interface and core expertise to unravel for one thing completely totally different, it might be very very exhausting for them to try this.”
The funding comes from Nokia Progress Companions, Coatue Administration, Acadia Woods, and present buyers, with Nokia’s Paul Asel becoming a member of Citymaps’ board of administrators. This brings the corporate’s complete funding to $eleven million.