Chipotle “very ” in Apple Pay
Whereas some corporations like McDonalds and Entire Meals have embraced Apple Pay with open arms, a couple of massive-time corporations have elected to take a “wait and see” strategy with Apple’s nascent cellular funds platform.
One such firm is Chipotle. This previous October, Chipotle Chief Advertising Officer Mark Crumpacker remarked throughout an earnings convention name:
Properly, proper now, we do not have imminent plans to roll out ApplePay help. It is one thing we’re contemplating for 2015. There are appreciable technological constraints to implementing it simply based mostly on the best way funds are processed with our system. We’re within the means of readying the launch of our new ordering app in November. And once we do a rev of that — in the midst of subsequent yr is our anticipated time — we’d embrace ApplePay. It is just a bit bit too early for us to inform simply provided that we’ve not sorted out all the again-finish points.
Now with 2015 nicely beneath means, Chipotle lately attended the ICR XChange convention in Florida. Reporting from the festivities, Jonathan Maze of countries Restaurant Information relayed that Chipotle stays “very ” in Apple Pay.
Chipotle: Just one% of orders come via a smartphone. However firm is “very ” in Apple Pay and the way that performs out. #ICRXChange
– Jonathan Maze (@jonathanmaze) January thirteen, 2015
At this level it stays unclear if Chipotle’s curiosity in Apple facilities totally on POS machines inside shops or if it extends to the Chipotle app the place customers can pre-order meals and decide it up. It is value noting that Chipotle is not on board with CurrentC, the destined-to-flop competitor to Apple Pay that may doubtless launch later this yr.
As anybody who’s ever been to Chipotle can attest, the nationwide chain is susceptible to insanely lengthy strains that typically stretch out the door and down the block. That being the case, the worth proposition of Apple Pay, with it being a particularly fast cost choice and all, can be a great match for Chipotle, or some other sort of excessive quantity eatery for that matter.