Chelsea Handler’s New App “Gotta Go” Will get You Out Of Awkward Conditions
Chelsea Handler’s new cellular software Gotta Go! has hit the App Retailer. The humorous, but in addition probably sensible app, is designed to get you out of awkward conditions – like dangerous dates or boring conferences, for instance.
The launch coincides with the debut of Handler’s new Netflix collection, Chelsea Does, which started streaming over the weekend. The app’s creation and design was featured the second episode, Chelsea Does Silicon Valley, the place the technically disinclined comic makes an attempt to get a deal with on what know-how is doing to each our tradition and our minds.
A lot of the episode includes Handler’s personal complaints about how complicated know-how, and the way it by no means appears to work correctly for her. However she additionally drops in on a number of tech-targeted corporations within the space, together with Netflix, Twitter and Wired – the previous the place a affected person and amused CEO Reed Hastings tries explaining to Handler what streaming truly is.
A number of the jokes Handler makes within the episode fall flat – she mispronounces “Silicon” as “silicone,” for example, and later makes use of her new Gotta Go app to get her out of one of many aforementioned “horrible” conditions – a coding class for teenagers.
That appears to overlook the mark about what’s worthy of poking enjoyable on within the Valley.
As she picks on the truth that in the present day’s brilliant youngsters have gotten literate in know-how (one child even likens it to studying a brand new language), she misses the chance to skewer the extra troublesome features of Valley tradition. For example, the bubble impact the place some tech entrepreneurs are disconnected with the wants and wishes of a mainstream consumer base is one space that Handler – together with her supposed tech frustrations – might have simply tackled.
Nonetheless, Handler’s try at constructing a cellular app individuals might really like went higher than anticipated.
For Yeti, a agency that does R&D work with corporations like Google, Qualcomm, and Alcatel-Lucent, Gotta Go was a enjoyable aspect undertaking for them – and one which recollects Yeti President Tony Scherba’s previous the place he as soon as constructed apps and web sites for music celebs, together with Britney Spears, Bob Dylan, Dave Matthews, Beastie Boys and others.
Although discussions about constructing the app have been underway for a yr, the app improvement solely took a few months, says Scherba.
Within the Chelsea Does episode, Handler discusses the app’s idea with Yeti’s group – together with one the place she totes alongside a child who does a greater job of talking the language of app improvement than Handler apparently does.
This, too, is supposed to be humorous – a child in a gathering! – however, in actuality, the kid speaks pretty intelligently concerning the product’s function set and Yeti workforce members barely react to the pint-sized speaker, and as an alternative shortly transfer to comply with-up questions after just some smiles.
Nevertheless, the top results of Handler and Yeti’s efforts a reasonably intelligent little app that allows you to generate excuses and set alarms for textual content messages and calls. To make use of Gotta Go, you faucet on the emoji related to the excuse you need to use, add the contact quantity to your handle ebook, and set the alarm.
The justifications then are available as actual telephone calls and texts you possibly can even present to your companions to get you out the dangerous state of affairs. Handler herself even narrates the calls, telling you of what to say to your companion. (Some pauses between directions would have been good, although.)
The pre-constructed excuses are helpful sufficient – a automotive being towed or a lacking pet, for instance. Extra importantly, although, they’re customizable. That makes the app extra sensible than being simply the celeb advertising car it will in any other case appear.
Nevertheless, the idea itself isn’t unique – apps that pretend a name or a textual content have existed for a while, and there are dozens within the App Retailer at this time. Plus, apps that give you gracious methods to exit dangerous conditions aren’t more likely to be the type of factor you might want to use regularly, which limits Gotta Go’s potential.
Additionally, sadly, we discovered the verification code course of throughout signal-up was experiencing delays throughout exams. We needed to wait quarter-hour, then attempt once more to get the code to return via.
That stated, reception to Gotta Go’s launch has been respectable – it hit #14 on the App’s Retailer Way of life chart on Sunday, because of the Netflix present. And now, says Scherba, Gotta Go is producing an enormous telephone invoice for Yeti.
“We’ve one of many largest phone payments within the nation proper now as a result of we’re calling and texting individuals,”Scherba says. (Plivo is powering the app’s backend.)
“We maxed out our telephone invoice this weekend, and we began getting flagged by carriers as a result of it was too widespread. We have been sending too many textual content messages.” The staff has now resolved that drawback, he provides.
Yeti, which was compensated for constructing Gotta Go extra in phrases of publicity if not money, will proceed to take care of the app. However whether or not will probably be expanded or improved can be decided by whether or not or not individuals proceed to make use of it.
“It’s an experiment…we’re taking an natural strategy to the entire thing. It’s about having enjoyable…we’re going to see the way it sticks,” says Scherba.
Gotta Go is a free obtain on iTunes.