Chat App Kik’s Latest Function Makes Sending GIFs As Straightforward As Emoji
Kik, the messaging app widespread amongst teenagers and younger individuals in North America, has rolled out an fascinating new function that makes sending a GIF as straightforward as an emoji.
As of in the present day, the chat app now consists of an built-in GIF search function which makes use of emoji search phrases.
In different phrases, you employ emoji to seek out the sort of GIFs that you simply need to share. No looking or typing wanted.
You merely pull up the GIF tab in a chat, after which click on on the related emoji to floor GIFs. The search bar might be enlarged to cowl the entire display, if you actually need to go loopy and discover that prefect GIF.
The function is powered by GIF keyboard firm Riffsy, and appears — from my time utilizing it, a minimum of — to be a a lot better choice than Fb Messenger and others. Messenger initially relied on third get together apps to offer GIFs. That, as I defined yesterday, is fairly annoying because it means customers should toggle between two apps. In response, Messenger lately acquired an built-in GIF button which surfaces trending content material and permits customers to stay in a single app. However Kik’s choice is way extra intuitive — it spares everybody from sending the identical GIFs to one another, or having to start out typing out search queries in your telephone.
“Search and discovery are constructed proper into chat, so sending a GIF is as straightforward as a photograph or video,” Joe Rideout, Product Supervisor at Kik, informed us in an interview. “You’ll be able to ship GIFs with out having to convey up a keyboard [which is important] as a result of each time you must pull up the keyboard it’s a ache within the ass. Typing is friction.”
Kik, which claims over 240 million registered customers, started letting manufacturers on to its platform final yr. For now, its GIF function is concentrated on serving the wants of its customers however Rideout, who joined Kik when it acquired his GIF messenger startup Relay (sure, a licensed GIF skilled!) stated there could possibly be scope for manufacturers and advertisers sooner or later.
“Model GIFs are undoubtedly one thing we’re wanting into. You might completely think about a baseball workforce eager to sponsor a baseball emoji, for instance,” he stated. “Precedence primary is to ensure we don’t hinder the consumer expertise, but when we will discover a strategy to get branded content material in entrance of individuals in a pleasant means, then we’ll discover it.”
Kik’s GIFs are initially with out audio, however the firm is wanting into including that type of content material, too. For now although, Kik customers can flip to Clipdis and GIFdub, each of which have built-in with Kik and supply GIFs with sound.