CES 2016

CES 2016So this simply occurred. This afternoon, Uber activated its UberCHOPPER promotion in Vegas. Strolling out of the GM keynote, I open up the Uber app to get a journey and up popped the $ninety nine UberCHOPPER choice.

A number of Slacks later, our splendid editor-in-chief Matthew Panzarino (thanks Matthew!) accredited the expense and off to the chopper I went, choosing up our social media and viewers improvement analyst Anna Escher on the best way.

Matthew stated we needed to write a publish, although, in case you’re questioning why you’re studying this…

So what do you get? Sadly it’s not a flight from the Conference Middle to your lodge. As an alternative, Uber provides you a journey to a heliport close to the McCarran Airport and also you get to take a 15-minute helicopter sightseeing tour with Mavericks Helicopters over the town. We have been the second celebration to seize considered one of these rides. Sitting within the heliport foyer after our journey, although, I’ve seen a number of events come by way of now.

Uber launched in Vegas 4 months in the past and it’s clearly utilizing CES to advertise its enterprise right here. What higher method to try this in a city like Vegas than with some discounted helicopter journeys down the Vegas Strip?

There’s some irony in the truth that Uber is now flying individuals round Vegas, given how a lot hassle it went via to make sure its drivers might decide up from the airport.

Being the geeks we’re, we Periscoped most of it. You possibly can watch all the enjoyable right here (a minimum of for the subsequent 24 hours). And here’s a fast YouTube video:

We good, Matthew?

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