CES 2016

CES 2016

The Technics SL-1200 turntable could be an important piece of DJ gear ever created. Hip-hop and trendy dance music wouldn’t exist if it weren’t for this iconic gadget.

Though the unique SL-1200 won’t be the most effective turntable ever created, the up to date and improved SL-1200 MK2 is by far the preferred turntable for resale on websites like eBay and Craigslist. DJs all over the place need it.

Again in 2010, Panasonic discontinued the Technics 1200 after gross sales numbers dropped and provides turned restricted. However final yr, Panasonic introduced that it will convey again its famend turntable.

Earlier at present, Panasonic gave us the small print on when the brand new Technics are coming and what to anticipate.

Panasonic is releasing two totally different variations of the turntable: a restricted version fiftieth Anniversary Grand Class SL-1200GAE (restricted to 1,200 models) and a non-restricted Grand Class SL-1200G. The restricted version shall be launched this summer time, whereas the non-restricted model can be launched in late 2016.

From a technical perspective, there isn’t an enormous distinction between the 2 units aside from the tonearm (magnesium for the restricted version and aluminum for the non-restricted version). Panasonic is pushing the brand new product line for top constancy, not simply DJ use.

Specs:

  • Newly designed twin-rotor floor-dealing with direct drive motor
  • Direct drive motor controller
  • Excessive delicate tonearm
  • Brass-prime turntable platter
  • Insulator
  • Heavy aluminum prime plate
  • Turntable speeds of 33 1/three rpm, forty five rpm, seventy eight rpm
  • Variable vary pitch of ±eight%, ±sixteen%
  • W: 453 mm H: one hundred seventy mm D: 372 mm . / 18kg
  • Phono output x1 / SIGNAL GND x1

The return of Technics is essentially symbolic of the resurgence in bodily music. The Jenson turntable was one of many prime sellers on Amazon this vacation season, and vinyl gross sales have continued to develop over the previous few years.

Digital streaming and MP3s may give us extra entry to infinite catalogs of heady jams, however nothing compares to with the ability to contact, really feel and exhibit the music you’re keen on probably the most. The identical could possibly be stated about throwback cameras and Polaroids. Youngsters born inside the final 15 years have by no means had this expertise, and now may be the time that many are eager for it.

However how a lot are they eager for it? Is this a sensible transfer by Panasonic, and can audio fanatics truly purchase this? Whether or not or not this can be a success boils down to cost, availability of merchandise within the secondhand market and notion as a luxurious product.

After the Technics 1200s have been discontinued, Pioneer launched a nicely-reviewed however costly copycat (retails for $699). This probably helped create constructive buzz for the return of the unique Technics.

Technics undoubtedly has the model loyalty to have the ability to cost greater than $699 for the brand new decks. However with tons of cheaper secondhand variations of the older variants nonetheless out there on eBay and Craigslist, why would anybody who’s significantly contemplating shopping for turntables select the newer costlier choice? Functionally, each the brand new and the previous variations do the very same factor.

Panasonic is getting into a purchaser’s market that has arguably higher and fewer recognizable merchandise everywhere for much less cash, and I’m unsure if individuals will actually be bought on it. There are unimaginable and cheaper tables on the market which have stepped up whereas the 1200 was “asleep.”

Until you understand the brand new model as “luxurious,” it doesn’t actually appear to make loads of sense to purchase this. Will luxurious model notion prevail? Or will customers make the decision based mostly on their financial institution accounts? We’ll have to attend and see.

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  • CES 2016