CES 2016

CES 2016

Silvercar, a startup rethinking the auto rental expertise in airports, already appears fairly tied to Audi — in any case, each car that Silvercar rents out is a silver Audi. Now the businesses are deepening that relationship with a $28 million Collection C funding.

Audi led the spherical, with the corporate’s North American president Scott Keogh becoming a member of Silvercar’s board of administrators. Silvercar and Audi are additionally wanting past airports with a brand new initiative referred to as the Audi Shared Fleet, the place companies will be capable of supply automobiles to staff on their company campuses.

“Silvercar represents not simply the way forward for the automotive rental business, however a imaginative and prescient for the way forward for mobility,” Keogh stated within the funding launch “We need to make the most of the corporate’s strengths in know-how and innovation to merge connectivity and mobility for as we speak’s shopper.”

Silvercar has raised a complete of $60 million in funding. Earlier buyers Austin Ventures and Fb co-founder Eduardo Saverin additionally participated within the new spherical.

The service doesn’t simply supply each buyer entry to the identical excessive-finish car. It additionally streamlines the reservation and cost course of, permitting you to make bookings by means of a cellular app and unlock the automotive by simply scanning a QR code.

Author Ryan Lawler (now sadly departed from TechCrunch) tried the service out three years in the past in Dallas-Fort Value, Silvercar’s very first airport. He got here away impressed with “the convenience of getting out and in of the airport rental dock,” and he steered that enterprise vacationers, particularly, is perhaps prepared to pay a premium to get a greater expertise. (The precise pricing varies from market to market.)

The corporate says its enterprise tripled in 2015, and it’s now launching in its twelfth market, Las Vegas, simply in time for this week’s Shopper Electronics Present.

Featured Picture: Silvercar