It’s true, startups are taking up CES. However that is simply a part of the story. CES isn’t yet one more startup present. It’s a now a startup present with tons of of corporations launching compelling new merchandise on the similar time coming from many various nations — and French startups particularly are coming en masse.
This yr, one hundred ninety French startups are going to have a sales space at CES.
And also you already know a few of them. We’ve coated Withings, Parrot, Devialet, Netatmo and lots of profitable French corporations up to now. A few of them are going to be subsequent to Samsung, Sony, LG and all the large gamers within the Las Vegas Conference Middle.
However what concerning the dozens of others you don’t know but? They’re principally going to take over the Sands Expo Middle a couple of blocks away from the Conference Middle. This yr, a 3rd of the startups at Eureka Park are French startups. To place this into perspective, American startups symbolize forty two % of Eureka Park. All of the blue stands on this map of Eureka Park are French startups:
Now in the event you’ve been following the French tech scene, this shouldn’t come as a shock. Final yr was already an enormous yr for French startups at CES. However this yr, it looks like French startups try to make some extent.
So why are French startups coming all the best way to Las Vegas for CES? There are a couple of causes explaining France’s newfound love for CES. For the previous couple of years, the French authorities has been making an attempt to advertise French startups all over the world with La French Tech, a authorities-backed workforce who’s making an attempt to enhance the picture of French startups. La French Tech has picked a dozen startups and paid for his or her CES journeys.
However that doesn’t clarify why one hundred seventy five+ different startups are additionally going to CES. France is arguably probably the most promising nation with regards to hardware startups. And that’s why many startups are touring to Las Vegas.
France is fortunate sufficient to have a few of the greatest engineering faculties on the planet. College students don’t simply research pc sciences in these faculty. They research electronics, mechanics and different low-degree programs. It’s a greater coaching in case you plan on working for hardware corporations.
That’s why some corporations like Parrot and Withings have thrived over the previous few years. However I’ve been listening to about Parrot and Withings engineers leaving their corporations to work for tiny hardware startups as properly. The hardware engineering mafia is making it a lot simpler to create a hardware startup in France.
And eventually, over the previous few years, many French startups have realized that it’s potential to construct a worldwide firm by preserving the engineering staff in France and opening small workplaces within the U.S. And this mannequin works rather well for hardware startups.
We’ve coated a few of these promising French startups on TechCrunch — Prynt, Phonotonic, Prizm, ISKN, Giroptic, Lima and numerous of others. However there are additionally dozens of latest startups we’ve by no means heard about coming to CES.
And we’ve seen this development of latest hardware startups popping out of France. A couple of of the startups in our Hardware Battlefield competitors are based mostly in France or have French founders. TechCrunch can also be going to interview French entrepreneurs all week lengthy. And I’m additionally interviewing France’s Minister of Financial system, Business and Digital Affairs Emmanuel Macron later this week.
So the rumors are true, CES is turning into a startup present, and that’s why TechCrunch is right here. However CES can also be turning into a world launchpad for French startups. And we’ll be following this development intently.