My first CES began a bit bit greater than 24 hours in the past for me. As I wrote yesterday, I need to share my impressions of the present. I’ve been following CES for years, however seeing it in individual is a a lot totally different expertise — beginning with press day.
Press day at CES signifies that all the large names from Samsung to LG, Panasonic, Sharp are holding a press convention to announce their newest merchandise. These all occur in the identical constructing, the Mandalay Bay lodge and on line casino. I awakened within the wee hours of the morning to attended the LG convention, and was additionally on the huge Samsung convention.
However there are lots of different conferences occurring each hour. The truth is, there are nonetheless conferences occurring proper now. I really feel like journalists prepared to attend each single press convention will need to scream and depart Las Vegas earlier than the top of the day.
There are lots of the reason why a day like press day could be exhausting. First, press conferences are typically uninteresting. All of them have the identical narrative, boring pc-generated movies and film executives studying a teleprompter saying how nice this know-how firm is. Second, there’s a narrative at every CES.
Final yr, a whole lot of corporations showcased new wearable units in a race to market. Everyone needed to launch some kind of watch or health band earlier than Apple, one of many solely massive names that ignores CES yearly.
This yr, it’s all about 4K TVs. Whereas these extremely excessive definition TVs usually are not a novelty, they’re sure to turn out to be mainstream within the very close to future. But, I can say with confidence that your complete group at TechCrunch doesn’t pay any consideration to those 4K TV bulletins. And it seems that many different media retailers don’t both.
So we’re left with the opposite bulletins. Whereas LG introduced a brand new telephone, a lot of the different bulletins revolved round washing machines and different house home equipment. And now, individuals can’t cease speaking about washing machines.
Jordan wrote about LG’s double washer this morning, as a result of it’s a loopy beast. LG pulled off a washing inception as there’s a mini washer under a extra conventional washer. It comes with Wi-Fi and all the things, however simply the concept LG put a second washer inside a washer was each a staggering and but extremely nicely-calculated transfer.
Samsung additionally put a sink on prime of a washer, and I’m positive that different corporations had some washer to showcase as properly. Each washer announcement comes with passionate statements about TurboWash 2.zero and a variety of pointless advertising jargon. So there’s one takeaway from this press day, it’s that washing machines are the longer term.
Acquired busted making an attempt to sneak into the VIP line for Samsung. Safety stuffed me right into a washer constructed into a special washer.
— CES Trailer (@CESTrailer) January 5, 2015
“A washer with two washers to divide and conquer.” Properly carried out, LG