CES is in full swing — the doorways of the current formally opened this morning, tens of lots of of people took over the current flooring, going from one stand to a unique. The Las Vegas Convention Center was as overwhelming as I anticipated, nevertheless one issue notably struck me. CES is a commerce current, it wasn’t designed to entertain the press. And never instantly, selfie sticks are the star of the current in the intervening time.
I spent most of my day strolling spherical every single hall of the Convention Center, taking my time to introduce myself to firms, play with some merchandise and converse with totally different attendees. Nevertheless as soon as I checked out people’s badges, I didn’t see a lot of journalists — most people had a purchaser, exhibitor or enterprise affiliate badges (regardless of “enterprise affiliate” means).
And that’s key to understanding the distinctive perform of CES: people come proper right here to talk with the rest of the customer electronics enterprise. Firms uncover suppliers and buyers at CES. Resellers retailer spherical. It’s a great way to determine developments as correctly.
And selfie sticks stole the current as we converse. Attendees filmed drones and crowds using them, whereas a variety of exhibitors have been showcasing their selfie stick lineup in golf baggage. Actually selfie sticks at CES shortly turned working joke on Twitter. Most people I adjust to uncover them depressing, I actually assume they’re humorous.
Nevertheless selfie sticks are just one commodity devices amongst many others (USB cables, moveable batteries and Bluetooth audio system…). These all are uninteresting to the press, nevertheless make sense in a commerce current. It’s all about selling your stuff to totally different attendees, who will not be journalists.
And with reference to selling strategies, all of the issues goes. Firms choose to do bill showers like American Categorical, showcase weird singing robots like Toshiba, or help you play bowling. Panasonic even inexplicably exhibits a Tesla on its gross sales area.
Nevertheless my favorite issue of the current was undoubtedly Inventive’s gross sales area. The company recently revived the Sound Blaster mannequin for a Bluetooth speaker. Whereas I can’t inform you whether or not or not it’s an ideal speaker or not due to the hostile testing setting, the company had a salesman doing an antiquated teleshopping-sort presentation.
As you’ll see on the perform image, Inventive claims to supply the “Largest Baddest Boldest Killer Audio.” I’m constructive there’s somewhat little bit of irony behind this promoting message, nevertheless I can inform you for constructive that Inventive and the viewers have been all taking this critically.
Don’t get me flawed, I observed quite a lot of thrilling stuff presently as properly, nevertheless I wasn’t prepared to actually really feel like I was in a parallel universe the place teleshopping reveals are cool.
For this particular function, will probably be a mistake to dismiss selfie sticks as a foolish improvement. They’re the logical evolution of the tripod and the GoPro, and nobody complained about tripods and GoPros as soon as they turned widespread. So let’s embrace the weird world of CES, at leat for just one week.
Study my totally different posts inside the Tales of CES assortment.