Cellular World Congress 2016
Cellular OS maker Jolla, who with its Android various Sailfish has been making an attempt to carve out a distinct segment for a 3rd platform within the smartphone area for the previous 5 years, has introduced it’s signed a brand new OEM associate: African OEM Mi-Fone.
“Mi-Fone is likely one of the first African system distributors, aiming to be one of many main African gadget distributors by 2020,” stated Jolla chairman Anti Saarnio, in a press briefing at the moment. “Africa could be very, very fascinating for Jolla.”
Jolla introduced its first OEM associate final July, India’s Intex. Intex, which is displaying its first Sailfish powered gadget, the Aqua Fish, right here at Cellular World Congress, stated it needs to get the handset to market in India as quickly as attainable – working to an April to Might time-frame this yr.
Mi-Fone may also now be bringing a number of Sailfish units to market in its native area. The primary gadget is due later this yr, coming to “chosen African markets in Q2″.
Saarnio laid out Jolla’s thesis that the cellular area is heading into a 3rd part powered by cellular ecommerce, funds and the Web of Issues — which he argued will transfer the business past the present dominance of advert-powered enterprise fashions.
“This stuff are outlets already,” he stated, holding up his handset. “It’s not about promoting anymore.”
He talked up privateness and safety as a differentiating benefit for Jolla – arguing that if mobiles are outlets and include individuals’s banking info then safety and knowledge privateness are an crucial.
“The subsequent period in cellular might be very a lot targeted on privateness and that’s what we’re already feeling with our companions once we are discussing with governments and totally different system distributors,” he stated.
“We’re presently speaking with totally different governments about how we might assist them create their very own OS,” added Saarnio, noting that the motivation is for them to have management and full visibility into software program to be reassured there’s no backdoors. “Plenty of BRICs nation [are interested] however we’re additionally seeing different nations are waking up for this matter.”
He confirmed the Russian authorities is one fascinated about constructing on Sailfish. And additionally confirmed Jolla does have some Russian buyers, amongst its different worldwide funders.
Its pitch to its OS licensing companions is the prospect to have their content material showcased prominently on handsets — by way of the Associate Areas baked into the OS. Finally Saarnio stated Jolla sees potential to take a share of ecommerce income instantly itself. Though initially he stated the push is for OS licensing.
A second announcement at right now’s occasion brings in one other associate: moral cellular system maker Fairphone stated it has dedicated to supply Sailfish as an OS choice to its consumers in future, though it is going to be provided alongside Android so it’s going to depend upon customers to decide on Sailfish over Android.
The Sailfish-powered Fairphone began as a group port undertaking however is now evidently on a extra formal footing, with Fairphone at this time displaying Sailfish operating on its forthcoming sequel handset. The gadget features a neat modular hardware design function that permits inner and core elements (such because the display) to be extra simply swapped out to increase the general lifecycle of the handset.
Jolla has shed its personal hardware making ambitions, tightening give attention to its core software program asset. The corporate scraped via a funding dying valley late final yr after failing to shut a Collection C financing spherical, main it to ‘briefly’ let go of round half its employees.
It did subsequently shut the spherical however has been unable to re-rent all staff so is a barely smaller little fish than it was in 2015. Regardless of that Saarnio was sounding upbeat as we speak.
“Now we’re strongly persevering with, as you possibly can see, with our companions. I’m actually joyful that our companions, throughout this troublesome time, believed in us. And we have been capable of proceed with the tasks that we began earlier than that.”
“Jolla is right here, Sailfish is right here and we’re going to keep,” he added.