Cellular World Congress 2016

Mobile World Congress 2016

Two years after Lenovo acquired Motorola, it seems like Motorola is doing wonderful. Or at the very least that’s what the enterprise unit is making an attempt to say. In the present day at a gathering with reporters, Motorola president Rick Osterloh stated that the Moto model isn’t going anyplace. You’ll be able to anticipate extra Moto G and Moto E sooner or later, in addition to extra Lenovo telephones. If this sounds complicated, it’s as a result of it’s.

“Once we began this acquisition, the plan was that inside four to six quarters we’re going to return to profitability,” Osterloh stated. And that is precisely what occurred for the Motorola division final quarter. “I can’t go into any extra particulars, he added later within the assembly.

So there at the moment are two cellular manufacturers at Lenovo. Motorola goes to proceed updating the Moto G, Moto E and Moto X. The Moto G and Moto X are flagship telephones at a mid-vary worth. The Moto E is Moto’s low cost telephone.

These telephones are going to maintain the Moto model and emblem and get new options first. In different phrases, Moto is now simply Lenovo’s model for “higher telephones” (besides the Moto E).

“All the things is a Lenovo model, the query now’s what sub-model,” Motorola CMO Adrienne Hayes stated when speaking about Lenovo’s upcoming Challenge Tango telephone. This telephone goes to be a Lenovo telephone by the best way.

After which, there are the current Lenovo telephones. With the Lenovo Vibe model, the corporate is making an attempt to assault the decrease finish of the market in Asia, rising markets and extra. Thus far, there’s no plan to launch Lenovo telephones within the U.S. Osterloh additionally stated there’s no room for mid-vary telephones within the U.S.

On the subject of tablets, upcoming Lenovo/Motorola tablets are going to be Lenovo-branded. All of those branding points are nonetheless a piece in progress and it’s in all probability going to be simpler to know within the coming months when the corporate releases new telephones.

With regards to the acquisition, Lenovo already had groups in China engaged on some key elements for smartphone. As an example, Osterloh talked about picture high quality for telephone cameras. The Motorola workforce was already working exhausting on enhancing smartphone cameras, they usually found that the staff in China was additionally making progress on this entrance. Going ahead, they’re going to attempt to mix comparable groups.

Equally, Lenovo has some manufacturing amenities in China. Some Moto units at the moment are made in these amenities.

And it might go even additional provided that Lenovo can also be one of many largest laptop computer producers on the planet. “We’re one of many few companies which have nice belongings in private computing and cellular. We’re going to look to mix these belongings. It’s been actually enjoyable making this enterprise develop,” Osterloh stated.

However one factor the Motorola staff isn’t going to work on is digital actuality. “Lenovo is doing VR too, we’re engaged on this too. There are enterprise models inside the firm engaged on VR however not Motorola,” Hayes stated.