Casey Neistat’s video app Beme has lastly left beta and is now on Android
When Casey Neistat launched his new social networking app Beme final Summer time, nothing was actually prepared but.
The product was underdeveloped, the workforce understaffed, and customers weren’t precisely positive why they wanted a model of Snapchat the place the one most important distinction was that you simply needed to cowl the iPhone’s proximity sensor to document.
However none of this actually issues when you’ve gotten a faithful following of tens of millions of day by day YouTube viewers able to obtain and use your new app, like Casey does.
So for some time the product blossomed. Tens of millions of movies have been shared, celebrities have been recruited to evangelize the platform, and all was good.
However ultimately progress slowed, and an undeveloped product lastly caught as much as Beme, which was nonetheless being referred to internally as a beta.
So sooner or later the group decided to decelerate, re-strategize, and rebuild the platform so the product was truly robust sufficient to maintain customers engaged.
However right here’s the onerous half. Casey’s YouTube profession was flourishing (swelling to virtually three,000,000 subscribers), which meant tens of hundreds of latest viewers who would downloading Beme every day.
Another startup would leap for pleasure at these numbers, however Beme needed to have the ability to put their heads down and work in the direction of releasing v1 and an Android model as quick as potential. So Casey stopped speaking about Beme in his vlogs, stopped displaying Beme HQ within the workplace, and usually went mum concerning the firm.
This led to the web going loopy with concepts – did Beme run out of funding, did Casey give up, or did the thought simply flop?
The truth was that the group was making an attempt to maintain progress low whereas constructing out the brand new product, so a choice was made for Casey to briefly cease speaking about Beme on his channel.
Whereas Beme’s common idea of un-previewed recording is identical, the app has a bunch of enhancements that higher the general viewing expertise.
The primary web page is an Instagram-type scrolling view, that allows you to swipe from video to video. Beforehand, you needed to faucet on the video’s identify to observe it, Snapchat type.
Every consumer additionally has a profile web page with a quick bio description and grid of all their previous movies.
Movies can now even be watched a limiteless quantity of occasions, which means you possibly can scroll by way of a consumer’s previous movies to get a really feel for what their life is like.
However should you have been a fan of the app’s response function don’t fret, as a result of you’ll be able to nonetheless view freeze-body selfie reactions that customers submit on the platform’s movies.
Recording can now be completed by way of a button on the display (along with the proximity sensor). Whereas the display will nonetheless go black whenever you’re taking a video, the on-display controls ought to make it simpler to get a greater shot.
Primarily the app feels recent, extra helpful, and truly like a v1 product. The UI continues to be barely complicated (however much less so than the beta model), however that is virtually what gave Beme its unique allure.
Plus, Casey shall be becoming a member of us on stage at TechCrunch Disrupt NYC subsequent week, the place we’ll speak extra concerning the new Beme replace and the way it got here to be.
Featured Picture: Rick Kern/Getty Photographs