Canon launches C300 cinema digital camera, prepares to tackle Purple Scarlet and Arri Alexa

Canon launches C300 cinema camera, prepares to take on Red Scarlet and Arri Alexa

Properly, we now have handy it to Canon — this was one tight-lipped product launch. The imaging firm simply unveiled its C300 cinema digital camera at Hollywood’s Paramount Studios, in entrance of a crowd of a whole lot of journalists and movie business elite, together with Martin Scorsese. Canon is not any stranger to the skilled images group, however it has but to make a reputation for itself in Hollywood, the place cameras such because the Arri Alexa and RED EPIC dominate the digital filmmaking world. The C300 might not look like overwhelmingly highly effective on paper — inventory options embrace an EF or PL mount (not each), 1080p seize, a pair of CF card slots, timecode and HD-SDI output — however judging by the pattern movies we noticed in the present day, its extremely highly effective sensor and versatile type issue are more likely to play a extra vital position in making this digital camera a hit.

Fujio Mitarai is saying that the digital camera is particularly nicely-suited to correct colour copy, notably pores and skin tones. We’re additionally receiving phrase that the C300 will value someplace within the vary of $20,000 — how’s that for reasonably priced? It accommodates a Tremendous 35mm CMOS sensor and delivers as much as 4K decision with the outfit’s new “prime-finish” EF zoom lenses, which are available 4 flavors: two 14.5-60mm lenses and two 30-300mm. And the lenses carry on coming, with three EF prime lenses in 24mm, 50mm, and 85mm variations. That CMOS sensor presents 1920 x 1080 pixels for the reds and blues and 1920 x 2160 for greens. Like we stated earlier than, record worth for the C300 might be $20,000 when it hits shops in late January 2012. And that seems to be it for this very lengthy announcement, however we’ll have our first impressions quickly. Full PR awaits you after the break.

Gallery | 31 Photographs
Canon C300 keynote

Gallery | sixteen Photographs
Canon C300

Christopher Trout contributed to this submit

Present full PR textual content
A Star Is Born: Canon Launches New Digital Cinema Digital camera For Excessive-Decision Movement Image Manufacturing

HOLLYWOOD, California, November three, 2011/TOKYO, November four, 2011 – Canon Inc. and Canon U.S.A., Inc. right now raised the curtain on an all-new interchangeable-lens digital cinema digital camera that mixes distinctive imaging efficiency with excellent mobility and expandability to satisfy the demanding manufacturing wants of at this time’s movement image business. The digital camera, which encompasses a newly developed Tremendous 35 mm-equal roughly eight.29-megapixel CMOS sensor, can be obtainable in two fashions: the EOS C300 Digital Cinema Digital camera*, outfitted with an EF lens mount for compatibility with Canon’s present numerous lineup of interchangeable EF lenses for EOS single-lens reflex (SLR) cameras and new EF Cinema Lens lineup; and the EOS C300 PL Digital Cinema Digital camera*, with a PL lens mount to be used with business-normal PL lenses.

The introduction of the EOS C300/C300 PL coincides with the launch of the Cinema EOS System, marking Canon’s full-fledged entry into the digital excessive-decision manufacturing business. The brand new skilled digital cinematography system spans the lens, digital cinema digital camera and digital SLR digital camera product classes.

Star-Studded Supporting Forged Outfitted with an EF lens mount, the EOS C300 is supported by an all-star forged of excessive-efficiency EF lenses, not solely the big selection of interchangeable EF lenses for EOS SLR cameras which have earned the belief and respect of photographers all over the world, but in addition the EF cinema lenses within the newly introduced Cinema EOS System. When outfitted with a Canon EF lens, the C300’s peripheral illumination correction mechanically corrects for vignetting in accordance with every lens’s optical traits, and allows iris management from the digital camera. Canon EF lenses additionally allow the recording of such metadata because the identify of the lens used, aperture setting and shutter velocity.i

Present-Stopping Excessive-Decision Full-HD Efficiency The Canon EOS C300/C300 PL’s newly developed Tremendous 35 mm-equal CMOS sensor incorporates roughly eight.29 million efficient pixels and has a pixel measurement that’s bigger than that for typical skilled camcorders, enabling higher mild-gathering capabilities for enhanced sensitivity and decreased noise. The sensor reads Full HD (1920 x 1080 pixels) video alerts for every of the three RGB main colours, reducing the incidence of moiré whereas realizing excessive decision with 1,000 horizontal TV strains.

Supported by a heightened sign learn-out velocity, the CMOS sensor reduces rolling shutter skews, a phenomenon prevalent with CMOS sensors through which quick-shifting topics might seem diagonally distorted. Moreover, the highly effective mixture of the sensor with Canon’s excessive-efficiency DIGIC DV III picture processor facilitates excessive-precision gamma processing and clean gradation expression.

Along with MPEG-2 Full HD (MPEG2 422@HL compliant) compression, the EOS C300/C300 PL employs four:2:2 colour sampling for top-decision efficiency that minimizes the looks of “jaggies” at chroma edges. Moreover, with a most recording price of fifty Mbps, the digital camera helps the recording of excessive-high quality video.

The digital camera’s video and audio recording file format adopts the business-commonplace MXF (Materials eXchange Format), an open supply file format ideally fitted to non-linear modifying techniques. Recording to versatile, available CF playing cards, the EOS C300/C300 PL realizes excessive value-efficiency and, outfitted with two CF card slots, makes attainable the simultaneous recording of video knowledge to 2 CF playing cards.

Prepared for Motion With a compact physique design measuring 5.2 (w) x (h) x 6.7 (d) inches, the Canon EOS C300/C300 PL delivers distinctive maneuverability, enabling capturing from vantage factors all however inaccessible to giant cinema cameras, resembling near the bottom for top-influence low-angle photographs, and alongside partitions. In accordance with on-location capturing wants, the digital camera could be outfitted with a deal with, grip, thumb relaxation and monitor unit, and presents an array of business-normal terminals, together with HD/SD-SDI video output for the exterior recording of excessive-high quality video content material. When utilizing a WFT-E6B wi-fi file transmitter for EOS digital SLR cameras (bought individually), the EOS C300/C300 PL could be managed remotely via such widespread units as smartphones or pill PCs.

The digital camera is provided with 4 begin/cease buttons positioned at numerous places to fulfill any most popular digital camera-holding type, and may be outfitted with quite a lot of third-social gathering equipment, together with matte bins, comply with focuses and exterior video and audio recorders. The unit additionally achieves seamless integration with third-social gathering modifying techniques and offers added peace of thoughts by means of its mud-proof, drip-proof development and constructed-in cooling system.

The brand new digital camera permits customers to regulate picture high quality to match that of professional camcorders and EOS-collection digital SLR cameras, and provides Canon Log Gamma, enabling flat picture high quality with subdued distinction and sharpness for max freedom in submit-manufacturing modifying and processing. Along with body charges of fifty nine.41i, 50.00i, 29.97P, 25.00P and 23.98P, the EOS C300/C300 PL contains a 24.00p mode, matching the 24 body-per-second body fee of movie cameras for top compatibility with widespread movie-manufacturing workflows.

Different options embrace quick-movement capturing, achieved by capturing fewer frames per second to create motion as much as 60x regular velocity, and sluggish-movement right down to 1/2.5xii made attainable by capturing extra frames per second. Body charges between 1 and 60 frames per second (fps)iii may be adjusted in increments of 1 fps. Moreover, a choice of Customized Footage lets customers freely regulate picture high quality for higher management over how content material appears.

Pricing and availability The Canon EOS C300 (EF mount) digital cinema digital camera is scheduled to be obtainable in late January 2012 for an estimated record worth of $20,000. The Canon EOS C300 PL (PL mount) digital cinema digital camera is scheduled to be obtainable in late March 2012 for an estimated record worth of $20,000.

For extra info and to view on-line demonstration footage of the brand new merchandise please go to:

About Canon Inc. Canon Inc. (NYSE: CAJ), headquartered in Tokyo, Japan, is a pacesetter within the fields of professional and shopper imaging gear and knowledge methods. Canon’s in depth vary of merchandise consists of copying machines, inkjet and laser printers, cameras, video gear, medical gear and semiconductor-manufacturing gear. Initially established in 1937 as Precision Optical Business, Co., Ltd., a digital camera producer, Canon has efficiently diversified and globalized to turn out to be a worldwide business chief in skilled and shopper imaging techniques and options. With over 195,000 staff worldwide, Canon has manufacturing and advertising subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a worldwide R&D community with corporations based mostly in the USA, Europe, Asia and Australia. Canon’s consolidated internet gross sales for fiscal 2010 (ended December 31, 2010) totalled $forty five.eight billion (at an change price of ¥eighty one = US$1). Go to the Canon Inc. web site at:

About Canon U.S.A., Inc. Canon U.S.A., Inc., is a number one supplier of shopper, enterprise-to-enterprise, and industrial digital imaging options. With greater than $forty five billion in international income, its dad or mum firm, Canon Inc. (NYSE:CAJ), ranks fourth general in patent holdings within the U.S. in 2010†, and is one among Fortune Journal’s World’s Most Admired Corporations in 2011. Canon U.S.A. is dedicated to the very best ranges of buyer satisfaction and loyalty, offering one hundred pc U.S.-based mostly shopper service and help for all the merchandise it distributes. Canon U.S.A. is devoted to its Kyosei philosophy of social and environmental duty. To maintain apprised of the newest information from Canon U.S.A., join the Firm’s RSS information feed by visiting

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