Canon Acquires London-Based Family-Photograph Sharing Startup Lifecake
London-based startup Lifecake, which offers a photograph-sharing app aimed towards mom and father with youthful kids, has been acquired by Canon Europe, as a result of the hardware maker objectives to bolster the suppliers facet of its enterprise. Phrases of the deal keep undisclosed, nevertheless my understanding is that that’s an all in acquisition, consisting of the Lifecake app and shopper base, current 6 particular person group, and know-how.
Canon says the acquisition marks a “foremost step” inside the enchancment of the company’s digital shopper suppliers enterprise and its ambition to “play a component in every image taken it does not matter what system is getting used” — in several phrases, not merely footage taken with Canon hardware e.g. on competing smartphone cameras.
It’s moreover talking up the acquisition of Lifecake as a way of putting down roots in London’s ‘Tech Metropolis’ (additionally referred to as ‘Silicon Roundabout’) the place the startup is presently based.
In a conference identify, Alberto Spinelli, Director of Digital Suppliers at Canon Europe, suggested me that that’s merely the start and the company hopes the acquisition and its plans for Lifecake will help attraction to additional software program program experience from the thriving London tech scene and current that Canon is a “cool” agency to work for.
Funded by former Skype, Qualcomm, and Yahoo engineers, Lifecake provides a photograph-sharing app for households, which allows mom and father to retailer, organise, share and “relive” key moments of their kids’s lives.
Choices embrace the facility to create photograph and video timelines, granular privateness settings that can help you specify who can see what, and the selection to create printable photograph books. The startup is a primary ‘mobile-first’ agency and it’s clear that mobile experience was an unlimited draw for Canon.
All through our identify, Spinelli made fastened level out of Lifecake’s correctly-acquired shopper experience, citing the app’s photograph caching and clear scrolling, and its algorithm that helps to flooring in all probability probably the most fascinating footage as examples of know-how and know-how the startup can convey to totally different potential Canon suppliers and apps.
In flip, all through the equivalent identify, Lifecake CEO and co-founder Nicholas Babaian knowledgeable me that, along with scale, Canon moreover brings know-tips on how to the desk, particularly image enhancement choices that might help clients of the app — notably time poor mom and father — save time.
“With the attain and know-how of Canon, we’ll strap booster rockets onto our service,” he says in a press launch. “On the same time, our workforce will velocity up the enlargement of Canon’s digital suppliers ecosystem. Nevertheless we’re most delighted that our current and potential shoppers will know their helpful reminiscences are protected with a number of the trusted producers in photographs.”
Whether or not or not or not the startup’s exit is one thing close to a home run for it founders or consumers is unclear. Neither Spinelli nor Babaian might be drawn on the topic. The company had raised spherical $1.4 million in full. Balderton Capital led Lifecake’s latest spherical, whereas EC1 Capital was an early investor.
“As early consumers we’re truly pleased with the end result, however it’s moreover a terrific home for the purchasers and the workforce,” EC1 Capital’s Julian Carter tells TechCrunch in an e-mail. “Canon might make what’s already a perfectly executed product into one factor which will truly scale so a terrific finish end result for the early consumers, the Lifecake workforce and for Canon.”
Noteworthy is that, earlier to within the current day’s exit, Lifecake had begun attempting to spice up an additional spherical of funding and it was all through this course of that the startup met with Canon who evidently decided that an acquisition made additional sense.
The Lifecake app boasts 350,000 registered clients, of which a number of third are energetic at anyone time, averaging 4 durations per week.