BuzzFeed Expands Mobile Group By Shopping for “Seen Dialog” Startup GoPop

BuzzFeed Expands Mobile Team By Acquiring “Visual Conversation” Startup GoPop

BuzzFeed merely launched that it’s shopping for San Francisco startup GoPop.

The startup was initially typically generally known as Zeega, and it was part of the first class at Matter, the Knight Foundation- and KQED-backed incubator for media startups. GoPop’s current offering is an iOS app for “seen dialog”, combining pictures into straightforward animations (that’s a sample animation of the GoPop group above).

You probably can perhaps see some kinship there already, given BuzzFeed’s correctly-acknowledged fondness for GIFs. It sounds identical to the acquisition’s function was convey on some key employees members to help with BuzzFeed’s mobile app enchancment.

BuzzFeed says GoPop CEO Jesse Shapins could be essential product for the core app workforce, whereas his co-founder and CTO James Burns will lead a model new experimental app group. Mobile designers and builders Joseph Bergen and Filipe Brandão are moreover turning into a member of. (And positive, they’ll be shifting to BuzzFeed’s New York office.)

“We contemplate BuzzFeed is shortly turning into in all probability probably the most impactful worldwide media agency, and the prospect to steer new initiatives as the company expands its mobile footprint was irresistible,” Shapins said inside the acquisition launch.

A BuzzFeed spokesperson knowledgeable me that the GoPop app might be taken down, nevertheless the agency will host “a public archive of all Pops ever created, the place each shopper might have an web profile with the whole thing they’ve ever made.”

That’s moreover the first acquisition to return out of Matter (which launched six new media companions yesterday.) Matter managing companion Corey Ford knowledgeable me by means of e mail that it was “extraordinarily rewarding” to see a workforce that “started Matter with out publicity to mobile-first, shopper-centered, prototype-pushed design course of” become so strong that it was acquired by “in all probability probably the most progressive info agency on the planet correct now.”

The financial phrases of the deal weren’t disclosed. GoPop had moreover raised funding from The Knight Foundation and Chris Sacca’s Lowercase Capital.

Ultimate fall, BuzzFeed acquired startup Torando Labs to assemble a model new information engineering group.