BuzzFeed Creates Its First All-Video App
BuzzFeed is launching a brand new cellular app right now referred to as BuzzFeed Video, supplying you with an opportunity to see all of its movies in a single place.
Since just about each on-line media firm is ramping up its video manufacturing, it is sensible to create an app like this. Nevertheless it’s additionally a little bit of a left flip for BuzzFeed, given the best way its executives have been selling their “distributed” media technique, with distinctive content material revealed to Fb, YouTube and elsewhere.
In different phrases, it’s a technique the place nobody web site or app is essentially the middle of the BuzzFeed universe. Nevertheless, the corporate’s app product director Jesse Shapins stated that this strategy has a draw back, specifically, “A big viewers related to BuzzFeed doesn’t even know the complete breadth of our content material.”
That doesn’t imply the corporate is altering course, essentially. Nevertheless it doesn’t harm to provide followers discover all of the BuzzFeed movies they might probably need.
Shapins demoed the brand new BuzzFeed Video app for me yesterday — a course of that took 5 minutes, tops, because the aim was to create “an excellent easy expertise.” There are two sections to the app, one for trending (particular person) movies, and one other for searching and subscribing to totally different exhibits (when you’ve subscribed, you’ll get a push notification every time there’s a brand new episode). The movies auto-play immediately within the feed, shifting into an “immersive mode” the place the whole lot else fades into the background.
Additionally value noting: BuzzFeed is utilizing its personal native video participant for the app, quite than counting on YouTube or Fb. Shapins stated that permits the app to gather extra knowledge about consumer exercise, provides the corporate extra flexibility in the way it needs to earn a living and delivers a greater consumer expertise: “You’ll be able to’t use an embedded participant within the feed the place you possibly can have auto-play and ship the actually seamless expertise that a consumer will anticipate.”
To be clear, BuzzFeed Video doesn’t presently embrace each single video that the corporate has ever created. As an alternative, it’s beginning out with an enormous chunk of the prevailing catalog and can embrace each new video shifting ahead. The corporate additionally plans to “window” a few of its exhibits, in order that new episodes can be found within the app earlier than they’re posted anyplace else.
BuzzFeed Video is out there for iOS and Android. You’ll be able to obtain it right here.
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