Burberry groups up with Snapchat to preview new assortment

Burberry teams up with Snapchat to preview new collection

Burberry continues to show that it is one of the tech-minded style homes right now. The British model has joined forces with Snapchat to offer followers a glimpse of its Spring 2016 lineup from its design studio earlier than it is showcased at London Trend Week. Additionally, the corporate can be posting behind-the-scenes snaps to point out the way it’s getting ready for the large occasion. You’ll be able to see these pre-present snaps beginning on September twentieth, Sunday, at 2PM Japanese, for those who add the posh model’s account. As well as, Burberry will probably be posting photographs and movies by way of Snapchat’s Reside Tales function as soon as the present begins. Like several Stay Tales content material, although, the posts will vanish into the ether after 24 hours.

Just some days in the past, the style home introduced its new Apple Music channel, as nicely. It isn’t so unusual that a luxurious trend model turned the primary massive firm to get a Music channel, although: Apple’s present senior VP of retail, Angela Ahrendts, was Burberry’s CEO.

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