Bumble launches contextual filters for profile footage, beginning with the 2016 presidential election
Swipe-based mostly courting is tough work. With tons of of potential suitors to swipe by means of, most of us simply take a number of seconds to look at an image and bio earlier than we determine if we’re going to swipe left or proper.
So, to assist customers shortly make an knowledgeable determination about which option to swipe, Bumble is taking a web page from Snapchat’s ebook and launching filters for consumer’s profile footage.
However as an alternative of offering leisure, these filters are supposed to assist a Bumble consumer convey a bit additional details about themselves to different customers who might solely spend a couple of seconds earlier than making a choice to swipe left or proper.
Launching this week, the primary filter pack might be 2016 election themed. Customers can select overlays from all the most important candidates and political events, in addition to a couple of humorous ones like Underwood 2016 and Yeezy 2020.
Since the filters are completely non-compulsory, it is going to be fascinating to see what number of customers select to align themselves with a political celebration or candidate, particularly since politics is usually a no-go for any sort of first date.
With the 2016 main cycle being notably partisan even inside each events, the brand new function is sure to result in a whole lot of customers basing their sure or no swipes off of no matter filter their match has chosen to show.
Bumble additionally plans to make use of the filters to launch knowledge on which political candidates are trending with the app’s single males and lady.
Election filters will launch this week, and the startup has stated it’s going to launch future filters based mostly on “furthering expression of the consumer and well timed occasions”.