Bravo’s App Makes It Straightforward To Tip When You Don’t Have Money
Although nearly all of at this time’s cost transactions are digital – bank card swipes, on-line invoice pay, faucet-and-pay at level of sale, and so on. – there are nonetheless a number of locations the place money has but to die out. You continue to typically want a handful of small payments to tip service professionals like valets, baristas, the good band at your native bar, and extra. Taking these types of small funds digital is a problem that Bravo goals to unravel with its iOS and Android purposes for easy, proximity-based mostly funds.
The corporate, which introduced on stage at TechCrunch Disrupt SF this afternoon after being chosen because the “wildcard” winner by way of viewers voting, was based final yr in Phoenix by husband and spouse workforce, Dr. Hector Rodriguez and Maria Luna.
Dr. Rodriguez, whose background is in gastroenterology, initially got here up with the thought for Bravo after experiencing the issue firsthand.
“Two years in the past we have been climbing in Southern Utah,” he explains. “And we had no money to tip our mountaineering information.” He realized that there have been truly various conditions the place individuals are anticipated to tip with money, however fewer individuals at this time carry payments of their pockets because of the expansion of digital transactions.
Luna, in the meantime, has a advertising and administration background and MBA from the College of Texas in Austin. Collectively, the 2 of them have launched quite a few startup companies within the medical area, together with a pathology lab, surgical middle, medical workplaces, and an anesthesia firm. However they’ve but to work within the know-how sector.
With Bravo, which was constructed with the assistance of an area improvement workforce, the thought is to supply service professionals and others with a simple option to settle for funds from cellular shoppers via a cellular software that doesn’t require customers to change private info like their telephone quantity or e mail.
As an alternative, when a shopper launches the app, Bravo faucets into the smartphone’s GPS to determine which Bravo execs are close by and capable of be tipped utilizing the app. (The professionals can activate or off their visibility of their dashboard, permitting them to solely be discovered once they’re able to transact.)
After signing up for the app and scanning their credit score or debit card because the cost supply, you’ll be able to launch the app at any time to see which service execs are close by and capable of be tipped. After tapping on the identify you need, you possibly can then faucet on one of some pre-crammed cost quantities or you’ll be able to enter your personal. The next display allows you to optionally add a score and remark, if desired.
Those that settle for ideas by means of Bravo present their banking info within the app, which permits the funds they obtain to go on to their account. (In contrast to Venmo, you don’t need to “money out” afterward.) The velocity with which funds are deposited in a consumer’s account is dependent upon the credit score or debit card used and different circumstances. However many funds arrive inside a day, whereas others like American Categorical-based mostly funds, take a couple of days, sometimes.
Nevertheless, the precise cost processing is dealt with by Braintree on the backend. Meaning delicate knowledge isn’t saved within the app or on Bravo’s personal servers, for safety functions.
Along with discovering service professionals to pay by way of proximity, Bravo additionally helps QR codes and search, within the case you need to ship a cost to an organization situated additional away.
The corporate generates income by taking a modest 2 % transaction payment on all funds processed by way of its service.
Since its launch in December of final yr, Bravo has grown by means of phrase-of-mouth within the Phoenix space and at this time has hundreds of month-to-month lively customers. It additionally now has one hundred sixty valet stations utilizing Bravo within the space, every with round three staff, on common. Along with valets, Bravo discovered that others together with espresso store baristas, bands, and even church buildings have begun to undertake the service – the latter, as an alternative choice to the normal tithing course of.
The corporate can also be now working with a handful of charitable organizations, who’re utilizing Bravo to simply accept cashless donations, together with the Alice Cooper Strong Rock Basis; One Imaginative and prescient, One World; the Shadows Basis; and the Phoenix Youngsters’s Hospital.
Going ahead, the bootstrapped group of three hopes to proceed to increase Bravo, shifting away from being solely targeted on tipping to additionally permit for peer-to-peer funds and extra.